SAN FRANCISCO, June 12, 2018 /PRNewswire/ -- Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today unveiled MarinOne, the next generation of its cross-channel advertising platform. MarinOne enables the integrated management of search and social advertising, delivering significant incremental performance gains over traditional single-channel management tools. The MarinOne platform enables marketers to integrate all digital advertising data into one central platform, align campaigns across publishers to maximize ROI, and amplify publisher tools to drive the best possible performance.
Marin Software's State of Digital Advertising Report, a study of more than 500 senior performance marketers, details a complicated search and social landscape for marketers in 2018. The study, also released today, shows that marketers plan to increase their spending on both search and social channels this year with social emerging as the most popular advertising channel for the first time in the history of the study. An earlier study by Marin Software shows that customers who interact with both search and social channels are two-times more likely to convert, giving marketers more reasons to jointly manage these two critical marketing channels as they seek to maximize the returns from their online advertising investments.
MarinOne helps advertisers thrive in this new marketing reality by bridging the gaps between search and social to avoid common missteps. The platform enables marketers to:
Integrate: Many marketers are restricted to an inaccurate, myopic view of performance due to limitations and the closed nature of publisher tracking solutions, leading to suboptimal campaign performance. MarinOne makes it easy for marketers to use a wealth of first-party data to leverage more cross-channel insights, create and improve bidding rules, and manage eCommerce and product ads across multiple publishers effectively.
Align: Google, Facebook, and Amazon have consolidated the customer journey, but they compete directly with one another and lack incentives to make advertising work as effectively as possible across channels. MarinOne provides an independent view of how these channels influence one another with the introduction of TruePath, a proprietary attribution technology that links device-level impression, click, and conversion data to drive accurate measurement, prevent conversion duplication, and optimize budget allocation.
Amplify: To stand out, marketers need innovation on top of the tools provided by Google and Facebook. MarinOne allows marketers to sync campaigns to manage and expand efficiently across multiple publishers. Search Intent enables advertisers to target new customers on social using intent signals based on search queries. Powerful, AI-driven bidding completes the picture, delivering exceptional campaign performance.
"I like the new look and speed of MarinOne. It's very intuitive and modern, and we can't wait to use it more," said Ethan Kisan, Digital Marketing Specialist, Nordstrom Rack.
MarinOne will be offered at a flat platform fee, rather than using traditional pricing as a percentage of digital ad spend. This will reduce friction for customers bringing additional channels and data into the platform, providing marketers a cross-channel view of their advertising activities and marketing ROI.
"Taking a siloed approach to marketing leaves money on the table, and relying on publisher tools for attribution and conversion metrics is like allowing Facebook or Google to grade their own homework," said Wesley MacLaggan, SVP of Marketing for Marin Software. "We created MarinOne to help marketers focus their energy and budget on the channels that deliver the highest ROI and unlock more value from those channels by enabling them to work together more effectively. Our flat platform pricing approach ensures that we're truly aligned with the advertiser's best interests."
For more information about MarinOne, including features and pricing, please visit www.marinone.com.
About Marin Software
Marin Software Incorporated's (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world's largest publishers. Marin Software provides enterprise marketing software for advertisers and agencies to integrate, align, and amplify their digital advertising spend across the web and mobile devices. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising. We help digital marketers convert precise audiences, improve financial performance, and make better decisions.
Headquartered in San Francisco with offices worldwide, Marin Software's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit: www.marinsoftware.com.
This press release contains forward-looking statements that involve risks and uncertainties, including, among other things, statements regarding Marin's business and product capabilities. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including, but not limited to, our ability to grow sales and marketing capabilities, retain and attract personnel, develop and release new features, increasing competition in our market, fluctuations in our operating results and inability to forecast financial metrics, and other general market, political, economic, and business conditions.
These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value, and effect as well as other risks and uncertainties detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q, and current reports on Form 8-K which Marin Software may file from time to time, all of which are available free of charge at the SEC's website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin Software's expectations as of June 12, 2018. Marin Software assumes no obligation to, and expressly disclaims any obligation to update, any such forward-looking statements after the date of this release.