Marina Del Rey Toyota Launches Environmental Campaign With VRRRM Program

Dec 22, 2010, 16:12 ET from Marina Del Rey Toyota

MARINA DEL REY, Calif., Dec. 22, 2010 /PRNewswire/ -- The VRRRM program aims to repair, retire, or replace thousands of polluting vehicles in California, potentially removing more than 500 tons of pollutants from the air in California by 2013. Marina Del Rey Toyota is now offering the VRRRM program as part of its efforts to help support environmental causes in the Los Angeles region.

The Foundation for California Community Colleges has received $20 million to fund the launch of this statewide program that will improve air quality in California. The program, called the Vehicle Repair, Retirement and Replacement for Motorists program, will provide incentives for motorists to repair, retire, or replace their high-emitting vehicles. VRRRM will attempt to add momentum to the fight for clean air by increasing the number of California motorists who will be eligible for the benefits. Marina Del Rey Toyota plans to promote the clean air initiative by offering a cash incentive for participants to bring in their high-emissions vehicles.

"This is a significant step forward for California's air quality," said Paul Lanning, Ed.D., President and CEO of the Foundation for California Community Colleges. "This program represents a collaboration of multiple agencies involved in California's air quality management. It will infuse much-needed funds back into the state's economy while tapping into the educational and training resources of the California Community Colleges, the largest system of higher education in the world."

VRRRM will pay close attention to the Los Angeles and surrounding areas, known as the South Coast Basin and portions of Central California, known as the San Joaquin Basin. Although motorists throughout the state will benefit from this program, air quality measurements reveal that these air basins are plagued by severe air quality attainment issues. Nearly half of all California vehicles are registered and operate within these two basins, causing VRRRM to place special emphasis on these two districts.

Visit Marina Del Rey Toyota on the web at To learn more, visit us at 4636 Lincoln Blvd., Marina del Rey, CA 90292

SOURCE Marina Del Rey Toyota