Marine Toys for Tots Launches 78th Holiday Campaign to Deliver Hope to Children Living in Poverty

TRIANGLE, Va., Oct. 9, 2025 /PRNewswire/ -- As the first signs of the holiday season begin to twinkle across America, the Marine Toys for Tots Program is once again rallying the Nation's compassion. With the launch of its 78th annual Holiday Campaign, this cherished tradition renews its mission to deliver not just gifts, but hope, dignity, and joy to millions of children living in poverty.

From October 1^st through December 25^th, U.S. Marines, Local Community Organizations (LCOs), and thousands of dedicated volunteers will unite in nearly 880 local Toys for Tots chapters across all 50 states, Washington, D.C., Puerto Rico, Guam, and the U.S. Virgin Islands. Their shared goal is simple yet profound: to ensure that no child wakes up forgotten on Christmas morning.

In a time when nearly 40% of American children live in households struggling to make ends meet, the promise of holiday joy can feel heartbreakingly out of reach. For many families, warmth, stability, and even play have become luxuries. Toys for Tots stands ready to provide holiday hope—one toy, one book, one act of kindness at a time. Each donation is a reminder that compassion still shines brightest in the darkest seasons.

Toys for Tots also recognizes National Child Poverty Day, observed on October 17^th—a day to remember that behind every statistic is a child who deserves to feel seen and valued. Through the collective generosity of communities nationwide, Toys for Tots delivers far more than toys—it delivers hope, emotional relief, and a renewed belief that brighter days are possible.

"Bringing the magic of Christmas to children in need takes a united effort," says LtGen James B. Laster, USMC (Retired), CEO of the Marine Toys for Tots Foundation. "When we hear of a family facing hardship, our Marines and volunteers rise to the occasion—working tirelessly to make sure no child is left without hope and joy during Christmastime."

Last year alone, Toys for Tots distributed more than 30 million toys, books, and gifts to nearly 13 million children—the largest outreach in the Program's history. But the need remains urgent. Across the country, countless families are reaching out, parents are working multiple jobs just to put food on the table and praying for a Christmas miracle. That's when the spirit of Toys for Tots comes alive—when ordinary people step forward to transform hardship into holiday magic.

That magic found its way to three-year-old Nico, who had one simple wish: a "doggy." After losing their home, Nico and his mother, Mira, were living out of a car. "I felt like the world's worst mom," Mira said. "We had no home, no presents—how could I possibly give him a dog?"

Thanks to the compassion of donors and the swift efforts of local volunteers, Nico awoke on Christmas morning to find a walkable toy dog and a book about dog breeds. "I hadn't seen him smile like that since we lost our home," Mira recalled. "That night, he fell asleep holding the toy in his arms."

For a child in crisis, a toy isn't just a gift—it's a message. It says you are loved, you are remembered, and your dreams still matter. On National Child Poverty Day and throughout this holiday season, Toys for Tots reminds every American that the smallest act of giving can change a life. This holiday season, your donation can help create more moments like Nico's—where a child's smile says everything.

To learn more or make a donation, visit toysfortots.org.

Media Contact:
Ted Silvester
VP Marketing and Development
(703) 649-2021
[email protected]

SOURCE Toys for Tots