Marines Launch New Interactive Website to Showcase the Diversity of Missions
Website features dynamic content and latest technology to engage America's youth
QUANTICO, Va., Feb. 29, 2012 /PRNewswire-USNewswire/ -- Today, the United States Marine Corps (USMC) announced the re-launch of its website, www.Marines.com, designed to more dynamically illustrate the history, impact and journey of America's elite warriors. With more than 150 creative video depictions of real-life Marine training and missions, the site offers an authentic glimpse into what makes a Marine.
New features include more than 500 photos and videos, an ability to personalize content and improved navigational storytelling. The storytelling approach shows Marines in a way previously only known to the few men and women who serve in the Corps. The site reflects how Marines have continued to evolve and grow, like today's diverse society they protect, to fight a wider array of battles and a greater spectrum of threats. Additionally, this resource is one of the first introductions to Marine Corps career opportunities and works to meet today's growing social culture and highlight alignment with the generational youth aspirations for public service and education.
"We redesigned Marines.com to tell our story, share our achievements and highlight the development of America's best and brightest youth," said Capt. Frederick Evert, lead generation officer, Marine Corps Recruiting Command. "The new site provides a range of tools and information as youth embark on one of the most important decisions a citizen can make."
The Marines are dedicated to providing information and tools that potential recruits can leverage as they set off on an unwavering and relentless process that tests mind, body and character. The site includes a registration tool that personalizes information and updates, answers questions, connects directly to recruiters and takes users on a journey to determine what it takes to be a Marine.
New content on Marines.com includes:
- Personalized account management that provides answers to questions and is aligned with user interests.
- A "Career Tool" that allows users to answer questions to gain a better understanding of the many career opportunities available in the Marine Corps.
- An enhanced video library that allows users to save a queue of videos to see and better understand the few who wear the Marine Corps uniform as they complete their missions.
- The "Becoming a Marine" section that walks users through the intensive 12-week recruit training with videos that allow users to visualize key milestones, such as overcoming the 11 unique challenges of the Confidence Course and earning the Marine Corps Emblem.
- Comprehensive social media integration that allows for almost every feature on the new website to be shared through properties such as Facebook and Twitter.
About the U.S. Marine Corps
Since 1775, the United States Marine Corps has been our nation's expeditionary force of choice, committed to making Marines, winning our nation's battles, and developing quality citizens. The Marine Corps has a legacy of tough, elite warriors who are "first to fight," placing equal value on physical fitness, education and high moral character. Marines are more than elite warriors – they are smart, courageous, compassionate citizens. For more information, please visit Marines.com.
SOURCE U.S. Marine Corps
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