Mariposa Holdings and ROK Mobile Join Forces To Unveil "Libertad," A New Mobile and Music Plan For The Hispanic Community
LOS ANGELES, April 6, 2015 /PRNewswire/ -- ROK Mobile and Mariposa Holdings Group have joined forces to bring to market the Libertad Plan, an MVNO offer for the Hispanic community with specific calling packages to include unlimited talk, text, data and music for just $49.99 per month. ROK and Mariposa have entered into a joint venture bringing the power and passion of their companies together to address this important market.
The companies will expand their joint efforts in Latin America with a common approach to a mobile music combing the value of music, data services, and operator bundles.
The Libertad plan includes a music service offering subscribers access to a massive catalog of music and the ability to personalize their listening experience. Partnering with Mariposa brings together two companies with extraordinary experience with Mobile Music across North and South America.
"Hispanic consumers love music, and they're more likely than most to use a mobile device to enjoy it. This makes Mariposa the perfect partner to fulfill our collective mission to provide the most advanced mobile music services available to the broadest audience of music lovers. Mariposa brings the go to market strategy, proven track record in developing mobile content retail strategies, and deep understanding of the Hispanic Consumer to assist in fulfilling this vision," said Jonathan Kendrick, CEO of ROK Mobile.
"The fact that we are bringing this incredible music offering helps us bring our community together with value and passion, we must put the music offering at the center, so that consumers understand its core value. If you simply add it as one extra service in a wide portfolio, consumers will not recognize its true value," says David Fondots CEO Mariposa.
About ROK Mobile
Founded by John Paul DeJoria and Jonathan Kendrick, ROK Mobile provides unlimited voice, data and SMS on their nationwide 4G LTE network, as well as ROK Music. ROK Mobile is committed to delivering the best quality mobile service and enhanced music experience possible. http://www.rokmobile.com
About Mariposa
Mariposa RBT and music solutions are live across 9 countries In Latin America plus the USA. Driven by hands on, analytics approach, Mariposa's innovative applications drive revenue, loyalty, and profit from Music Streaming, Radio, Self Expressing RBT, and Cloud. ### http://www.mariposahg.com ###
SOURCE Mariposa Holdings Group
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