Maritim Features Tripadvisor's User-Generated Content

Jun 09, 2010, 02:58 ET from TripAdvisor

LONDON, June 9, 2010 /PRNewswire/ -- A new partnership between leading German hotel group, Maritim and TripAdvisor(R) will enable travellers on Maritim's website to benefit from user reviews and ratings from the world's largest and most popular travel community. will feature TripAdvisor's content, including the five most recent hotel reviews, on its property pages, allowing customers to make more informed decisions based on fellow travellers' feedback.

Gerd Prochaska, Maritim's CEO, comments, "Research shows a large percentage of potential clients place great value on unbiased consumer opinion. With over 30 million reviews and over 34 million unique visitors every month, TripAdvisor was the logical choice when deciding upon a partner for online feedback".

Prochaska continues, "As one of Germany's largest hotel groups, it is very important that we provide our national and international cliental with the most credible name in the business. Our guests can now read independent reviews of our hotels and post evaluations of their own. The partnership is not only designed to show our guests how important their opinions are to us, but it also provides us with the valuable information necessary to improve our services even further."

"We are thrilled to be partnering with Maritim so their customers can benefit from valuable insight and feedback from the experiences of millions of travellers." said Sara Nanda, Senior Manager of European Partnerships, TripAdvisor.

About TripAdvisor Media Network

TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts 46 million monthly visitors* across 16 popular travel brands: TripAdvisor(R),,,,,,,,,,, ,,, and TripAdvisor-branded sites make up the largest travel community in the world, with more than 34 million monthly visitors*, 15 million registered members and 35 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover more than one million destinations, hotels, restaurants and attractions and operate in the U.S. (, the U.K. (, Ireland (, France (, Germany (, Italy (, Spain (, India (, Japan (, Portugal and Brazil (, Sweden (, The Netherlands (, Canada (, Denmark (, Turkey (, Mexico (, Norway (, Poland ( and Australia ( TripAdvisor also operates in China under the brand ( TripAdvisor(R) Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ: EXPE).

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*Source: comScore Media Metrix, Worldwide, March 2010

SOURCE TripAdvisor