Mark Conger, Stuart Hayden To Lead Power Direct, LLC Following Management Buyout Agreement

NEWPORT BEACH, Calif., July 30, 2012 /PRNewswire/ -- Power Direct, LLC, a marketing services and media sales organization based in Newport Beach, CA, has announced a corporate restructuring following a recent management buyout.  Founded in 2002 by Bill Borneman, the company will now be led by Mark Conger, president, and Stuart Hayden, chief operating officer, each of whom will own 35 percent of the business.  Borneman, who has moved on to other ventures, will retain five percent, with the remaining 25 percent reserved for other members of the Power Direct management team.

Backed by Triangle Capital Corp. and Wells Fargo Bank, the restructuring was entered into on April 4, 2012.  Moving forward, Power Direct will focus on growing the company's innovative technology-based, strategic Front Door Marketing division; as well as on its rapidly-growing Energy Efficiency Solutions division, which serves utilities and other service providers in the energy sector.

"Power Direct is a successful company at an exciting crossroads, thanks in large part to Bill's hard work and tenacity," said Conger.  "As we transition from an individual-owned business to a management-owned company, Power Direct is poised for even greater success.  With a significant stake in the day-to-day business, we are greatly motivated to contribute and share in the future of Power Direct."

To better facilitate the multimillion dollar company's anticipated growth, Power Direct will consolidate its corporate headquarters into one state-of-the-art, 12,000 square-foot facility located on the second floor at 4400 MacArthur Boulevard in Newport Beach.  The move will become effective on August 1, 2012.

Conger and Hayden bring extensive management expertise and a hands-on, forward-thinking approach to their new leadership roles at Power Direct.  Conger's more than 30 years of experience includes CFO positions in both private and public companies.  Prior to joining Power Direct, Conger partnered with Tatum, LLC, a nationwide executive services firm, where he served interim leadership positions for several middle market companies.  Conger is a graduate of the University of Missouri and is a CPA.

During his more than 30-year career in operations, sales and marketing, and information technology, Hayden has held senior management roles in several industries.  He joined Power Direct: Energy Efficiency Solutions, a division of Power Direct, as COO in 2008 and has worked closely with the CEO to develop and execute new service offerings for the energy industry. Prior to joining Power Direct, Stuart spent 13 years at American Golf Corporation, a golf course management company with more than 325 properties, $800M in revenues and 17,000 employees.  As senior operations executive, he spearheaded revenue management programs, the development and deployment of operational standards, and labor management initiatives.  

Hayden also managed American Golf's energy efficiency programs, working with providers to deploy national programs to increase efficiency and reduce costs.  Earlier in his tenure at American Golf, he served as the company's vice president of marketing, where he led all aspects of corporate and golf course- level marketing overseeing a team of more than 20 marketing professionals.  Prior to joining American Golf, Hayden spent 10 years in management, sales and marketing at IBM.  He holds an MBA from the University of Southern California.

Power Direct: Front Door Marketing offers technology-based front door marketing services and strategies developed to influence consumers through the uncluttered and highly-targeted environment of the front door.  Innovated as the "Science of Front Door Marketing," the Front-Door Marketing division achieves measurable results for its major brand clientele through technology-based processes and proven direct response tools and methodologies, including relevant creative; precision targeting; superior execution; auditing; and real-time verified delivery information.

Power Direct: Energy Efficiency Solutions is a full-service implementation and marketing solutions provider to the energy efficiency industry in the residential, commercial and multi-family segments.  With expertise in helping utilities meet regulatory goals in the most cost-efficient manner, Power Direct: Energy Efficiency Solutions offers a wide spectrum of services, including strategic marketing; program management; call center activation; and energy efficiency kit procurement and fulfillment.

About Power Direct, LLC

Named to the INC 5000 and one of Orange County's Fastest Growing Companies, Power Direct is a marketing services and media sales organization based in Newport Beach, CA, with 30 full-time employees and 2011 sales revenue of approximately $33 M.  The company specializes in innovative technology-based front door marketing services and strategies designed to influence consumers through the uncluttered and highly-targeted environment of the front door, as well as in providing cutting-edge marketing solutions for the energy efficiency industry in the residential, commercial and multi-family segments.  Power Direct's clients include Fortune 1000 brands, advertising/media agencies, and some of the nation's leading energy companies.  For more information, call (877) 737-8977 or visit www.powerdirect.net. 

SOURCE Power Direct, LLC