Mark Howard, Chief Revenue Officer of Forbes Media, Announced as Keynote Speaker at Conference on Time and Attention
Event Focused on Monetizing Time Based Digital Ads
Aug 31, 2016, 02:10 ET
NEW YORK, Aug. 31, 2016 /PRNewswire/ -- MarkHoward, Chief Revenue Officer, Forbes Media, will be the keynote speaker at The Conference on Time and Attention, an event focused on establishing "time based ads" as a new currency for digital media.
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The Conference on Time and Attention is a full day executive conference and will be held, September 21, 2016, at The Henry R. Luce Auditorium at the Time, Inc. headquarters in downtown New York City and will bring together senior executives from brands, agencies, publishers, programmatic and technology solution providers to meet, learn and discuss how buying and selling "time based" digital ads can be developed in to a new currency that will benefit all stakeholders.
"Mark Howard is the perfect thought leader to kick-off The Conference on Time and Attention as he has been a proponent of "time-based ads" way before it has become a trend amongst major publishers," said Andy Batkin, CEO of Social Summits, the organizers of this very timely event. "His vision for providing advertisers with integrated marketing solutions that prove ads have been 100% seen for a specific amount of time, will set the tone for the whole conference," Batkin added.
"As the digital industry looks for leadership to address the key issues of ad fraud, BOTS, viewability and brand safety, we at Forbes Media believe that selling ads based on "time and attention" enable us to solve these significant problems," said Mark Howard. "In addition, the time-based currency allows us to prove to our advertisers that their ads have been 100% viewed, and for the first time on the web, also drives significant lift in Online Brand Awareness. I look forward to sharing this vision during my Keynote speech with the digital executives that will attend The Conference on Time and Attention," Howard concluded.
Howard is among a stellar group of 28 speakers who will address the Conference on a number of timely issues. Attendees will be able to network with executives from: Time, Inc., Moat, Facebook, IBM, Microsoft, The Economist, Financial Times, The 4As, The ANA, MEC, UM Worldwide, Rocketfuel, Nielsen, comScore, MRC, Integral Ad Science, and many more (Click here to see all of the speakers: https://www.timeandattention.info/speakers).
Registration is open for The Conference on Time and Attention and is limited to the first 200 executives. For more information and to register please go to the Conference website at: https://www.timeandattention.info. This vendor neutral conference will enable attendees to come together for a full day of: education about the fast growing "time based ads" currency, networking, professional development and case studies that you can take back to the office and execute.
About Mark Howard
Mark Howard is Chief Revenue Officer at Forbes Media. In this role, he is responsible for the U.S. and European digital and print sales organization, marketing, U.S. conferences and advertising solutions. Previously, he was SVP of Digital Advertising Strategy.
Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.
Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales.
Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing. He resides in New York City.
About The Organizers
The Conference on Time and Attention is organized by Social Summits, LLC. and is a world-class event that brings together all of the major digital media stakeholders and attendees from many different countries. Speakers are a Who's Who in the Digital Media space and are the Thought Leaders of the new currency of Time and Attention or Time Based Ads.
Over the past 20 years the principals of Social Summits have organized well over 100 industry high level executive conferences such as: The Conference on Interactive Marketing, Camp Internet, the Variety Interactive Summit, Digitrends Media Buyers Summit, Digitrends Brand Summit, the Social TV Summits, The Sports Social TV Summit and The Social TV Awards (now in its fifth year). They have successfully guided the formation of the interactive telephone business in the 80s and the Internet in the 90s thru the new millennium, by providing great forums for executives to meet, network and conduct business. For more information please visit www.timeandattention.info or email Bridget Rice at bridget@socialtvsummit.com.
Contacts:
Bridget Rice
Social Summits
310-344-2242
bridget@socialtvsummit.com
Laura Daunis
Forbes Media
212-367-4874
LDaunis@Forbes.com
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