Market Focus: Trends and Developments in the Male Toiletries Sector in Brazil

LONDON, April 29, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:

Market Focus: Trends and Developments in the Male Toiletries Sector in Brazil

http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/market_focus_trends_developments_male_toiletries_sector_brazil.html

Product Synopsis

This report provides a concise overview of the Male Toiletries market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Male Toiletries sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Brazil has the second largest Male Toiletries market by value, as per Canadean data. The stable growth illustrated in the Male Toiletries sector, despite a slowdown in the country's economic growth, affirms further growth opportunities in the market.

What are the key drivers behind recent market changes?
Brazil has a significant number of young people below 30 years of age. The Early Young Adults, often the first-time users of shaving products, display a heavy consumption frequency of Male Toiletries products. In addition, Quality Seeking and Individualism are the key motivators for consumers that drive products consumption in the market.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of Brazil Male Toiletries sector. This allows for the rapid identification of key growth opportunities across four Male Toiletries categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Male Toiletries sector in Brazil.

Key growth categories are highlighted by analyzing the market dynamics of four Male Toiletries categories: Aftershaves and Colognes, Disposable Razors and Blades, Post-Shave Cosmetics, and Pre-Shave Cosmetics.

Market shares are provided for the leading brands across the Aftershaves and Colognes, Disposable Razors and Blades, Post-Shave Cosmetics, and Pre-Shave Cosmetics categories.

An overview of packaging trends in Brazil Male Toiletries sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Male Toiletries sector.

Key Market Issues

Older Young Adults and Pre-Mid-Lifers have a high consumption share in the Male Toiletries market in Brazil. Besides, The majority (44.3%) of Disposable Razors and Blades users are time poor, therefore ease of use and convenience are key considerations for Male Toiletries manufacturers and retailers.

Heavy consumption frequency of Mid-Lifers is among the highest as consumers aim to look good for their age. Higher disposable income suggests marketers should target this age group as many will trade up to premium Male Toiletries products.

Better shelf-display, greater brand variety, and discounts make Hypermarkets and Supermarkets the dominant distribution channel for Male Toiletries.

Disposable razors in Brazil are facing competition from both electric razors and battery operated razors. Presently, disposable razors still dominate the market owing to their high budget promotions and consumer familiarity.

Post-shave Cosmetics and Pre-Shave Cosmetics will have lower market share in 2017 compared to 2007 because of higher growth in categories such as Men's Disposable Razors and Blades and Aftershaves and Colognes.

Key Highlights

Shaving is an intimate exercise; therefore consumers tend to grant importance to skin protection as well as a smooth shaving experience.

Private label penetration is low in Male Toiletries market in Brazil due to high market concentration by top razor brands. Furthermore majority of Brazilian men prefer to use branded Male Toiletries as big budget sales promotions and celebrity endorsement give an edge to top brands.

Though the majority of the Male Toiletries market is still accounted for by razors and blades however the Pre-shave and Post-shave products such as shaving gels and creams have recorded fast growth.

Individualism is a major motivational factor in the Male Toiletries market as consumers have very varied needs with regards to their skin and hair types, therefore products need to reflect individualism, personality and lifestyle needs.

Comparative share of packaging types used in Male Toiletries are unlikely to see any major change across the next 5 years. Blister Packs, the largest packaging type will record a marginal decline.
Country context
-          Stable economic growth, a large young population, and the easy availability of consumer credit are factors driving growth in Brazil's retail sector
-          High urbanization rate and large middle income group are driving growth of organized retail in Brazil
-          Better shelf-display, greater brand variety, and discounts make Hypermarkets and Supermarkets the dominant distribution channel for Male Toiletries
Consumer Profile
-          Older Young Adults and Pre-Mid-Lifers have a high consumption share in the Male Toiletries market in Brazil
-          Heavy Consumption frequency of Male Toiletries products presents growth opportunities for retailers
-          Quality Seeking is the prime motivator influencing the use of Male Toiletries products
-          Better quality products addressing individual needs remain in high demand
-          Better Value for Money and Busy Lives are trends driving consumption of low-cost and easy to use Male Toiletries in Brazil
Sector Analysis
-          The Brazilian Male Toiletries market presents excellent predicted growth
-          Disposable Razors and Aftershaves and Colognes are the primary categories driving Male Toiletries market growth
-          The young population in Brazil to add significant number of new users in Disposable Razors and Blades category
-          Increased focus on male personal grooming creating growth opportunities in the Aftershave and Post-shave cosmetics categories
Brands and Private Labels
-          Gillette is the dominant brand in Male Toiletries market in Brazil
-          Low private label penetration in Male Toiletries market in Brazil due to high market concentration by top razor brands
-          Private label are registering high growth in the Disposable Razors and Aftershaves and Colognes categories
Packaging Insight
-          Rigid Plastics, Flexible Packaging and Paper and Board are the most used packaging material
-          Blister Packs, the largest packaging type, will record marginal decline during 2012-2017
Future Outlook
-          Increased competition from multi-functional electric cutting instrument and evolving male fashion driving changes in the Male Toiletries market in Brazil
Data Appendix and Summary Methodology



Read the full report:
Market Focus: Trends and Developments in the Male Toiletries Sector in Brazil

http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/market_focus_trends_developments_male_toiletries_sector_brazil.html

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer