Market Tech Media: Reviews by Consumers Reveal Online Marketing Faults, Many Prefer Traditional Advertising

A new study from trusted tech company Adobe Systems Inc. reveals that consumers are largely not affected or attracted to products or services advertised through online platforms. As a company specializing in targeted promotions, Market Tech Media reviews online ads as an ineffective approach.

Nov 27, 2012, 06:00 ET from Market Tech Media

VALENCIA, Calif., Nov. 27, 2012 /PRNewswire/ -- For many tech-savvy Americans, advertisements on the Internet seem to have existed since the creation of cyberspace. While it is true that online marketing tactics have evolved to fit the unique needs of online shoppers, a recent article from the Silicon Valley/San Jose Business Journal reveals that consumers are more annoyed with online ads than intrigued by them. Market Tech Media reviews all kinds of advertising strategies and has found that, surprising to some, traditional methods of print advertising prove to be the most effective, especially in terms of local business promotions.

According to the article from Business Journal, "A digital advertising study done by Adobe Systems Inc. says that consumers think online advertising is ineffective and annoying." In addition, the study found that "two-thirds of respondents found television commercials more effective than online advertising and no respondents liked advertising in an app." Even more intriguing to some, the "likes" for brands found on social media sites are found to rarely translate into any actual commercial activity. Market Tech Media reviews the results of this study and is not shocked by the results. The marketing company notes that it is likely that Internet users know what they are looking for and are not likely to pay any attention to ads that just get in the way.

In response to the study, Market Tech Media reviews online marketing in a recent press statement, "Really, no one likes pop up ads. Even TV ads are annoying without DVR services, but when was the last time someone objected to grocery cart or receipt coupons?" Although online and television advertisements are not likely to disappear, this company believes traditional print marketing could prove more effective and pleasing to the advertiser.

Market Tech Media reviews the best locations for using its key force of advertising—register tape. In partnerships with major grocery stores across America, Market Tech Media supplies register tape that comes out with the customer's receipt. These ads are tailored to the community and local businesses, ensuring that customers are not interrupted by the advertisement, but often attracted to the business instead. The company concludes by noting that this form of printed marketing can prove more effective, because customers are likely to look at their receipts and interpret them, in comparison to "tuning out" when faced with online or television ads.


Market Tech Media reviews effective ways to impact local markets by providing ways for area businesses to promote to consumers within their communities. In addition to its Adcart and Bounceback advertising program, Market Tech Media reviews supermarket register tape promotions as one of the best ways to reach local consumers. Clients of this Market Tech Media enjoy the benefits of advertising through the Register Tape Advertising, and continue to experience repeat business as a result of this form of marketing.

SOURCE Market Tech Media