Market Your Association Like Lady Gaga

ATLANTA, Aug. 18, 2011 /PRNewswire/ -- While presenting to a group of Association Executives at the 2011 American Society of Association Executives Annual Conference in St. Louis recently, Sheri Jacobs, President and Chief Strategist of Avenue M Group, repeatedly references Lady Gaga's marketing prowess and compares it to what Association Executives can do to market their organizations' learning programs better. "She's taken a very disciplined approach to creating the superstar that she is and there are lessons there that anybody can take back to market their education," Jacobs says of her session. (Hear Sheri Jacobs deliver this presentation in a webinar on October 11, 2011 at 2 PM Eastern Time in the Engage365 Educate webinar series.)

It's this philosophy that led to the partnership between Avenue M Group and Peach New Media. Avenue M will be working with Peach clients to increase registrations to Webinars, Virtual Study Groups™, Webcasts and existing On-demand content. By introducing progressive marketing strategies, Peach expects to increase revenue from online learning programs for their client base of 250+ associations.

Peach New Media Chief Executive Peach and co-founder, Dave Will, explains, "We're all so distracted by the overwhelming surge of information in front of us and it's incredibly difficult to identify what information is credible and qualified. It's up to associations to market their content, conferences and learning programs in ways that stand out. That's why Avenue M and Peach are working together to assist associations with the process of marketing their learning programs in a way that will boost visibility and drive greater revenue."

ABOUT PEACH NEW MEDIA

Peach New Media, Inc. (PNM) is a leader in online knowledge sharing for associations. The "Peaches" at PNM believe that telling stories, providing access to experts and mentors within an industry is a key calling for associations. Serving associations and continuing education providers since 2001, Peach has worked with over 250 professional associations to provide on-going support, professional services, and technology to enable these associations to reach "more people with more content." For more information, visit http://www.PeachNewMedia.com.

ABOUT AVENUE M GROUP

Avenue M Group is a full-service marketing agency with in-depth expertise in examining why members and prospects believe in brands, organizations and missions. Avenue M specializes in association marketing. Their research methodology, marketing strategies and award-winning campaigns have helped associations like the American Academy of Pediatrics, American Library Association, Association for Corporate Growth and the Association Forum of Chicagoland increase membership, retain members longer and encourage others to become engaged.

Media Contact:
Natalie Mullen, Director of Marketing
Peach New Media
[email protected]
http://www.PeachNewMedia.com
1-866-702-3278

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SOURCE Peach New Media, Inc.