JACKSONVILLE BEACH, Fla., Nov. 7, 2012 /PRNewswire/ -- MarketingSherpa is currently fielding the 2013 Marketing Analytics Benchmark Survey to find out the strategies and best practices marketers are using right now to analyze their marketing efforts. The survey will take about 10 to 15 minutes to complete, and the results will be reported in aggregate to protect respondents' anonymity.
Marketers who respond by November 16, 2012 will receive, for free, the MarketingSherpa Special Report: Evaluating Website Optimization - How to outline the analytic tools and strategies that produce the most insights. This $97 value details best practices to:
- Use data to find low-hanging fruit
- Segment site traffic
- Select analytic tools and solutions
- Generate reports and much more
Case studies, charts and worksheets will help marketers quickly and easily apply what they learn. Find out more here: MarketingSherpa Special Report: Evaluating Website Optimization.
"We realize marketers are extremely busy and their time is precious, this is why we're giving them a complimentary copy of the MarketingSherpa special report on website optimization," says Daniel Burstein, Director of Editorial Content. "Beyond the incentive, marketers who choose to share their insights, and do not desire to remain anonymous, may be quoted in the published benchmark report and receive a free copy."
To fill out the survey and receive a free copy of the report, go here: http://www.surveygizmo.com/s3/998704/2013-Marketing-Analytics-Benchmark-Survey
About MarketingSherpa (follow us @marketingsherpa or visit http://www.marketingsherpa.com)
MarketingSherpa publishes case studies, benchmark reports, exclusive research, how-to instructional materials and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School's Working Knowledge and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.
About MECLABS (visit http://www.meclabs.com)
A science lab with a consultancy, MECLABS conducts rigorous experiments in the new science of optimization and applies discoveries to help businesses optimize sales and marketing financial performance. More than a decade of work spans 1,300-plus experiments including 1 billion emails and 10,000 landing pages. MECLABS has two primary research groups: MarketingExperiments conducts experiments to optimize the sales and marketing process, and MarketingSherpa conducts and publishes exclusive case studies, surveys and data analysis, which reveal what works in marketing. MECLABS has six applied research groups: Strategy, Leads, Conversion, Agency, Technology and Training. For more information, visit meclabs.com or call 1-800-517-5531