CHICAGO, April 18, 2013 /PRNewswire-USNewswire/ -- Point of Purchase Advertising International (POPAI) announced the winners of its 55th annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2013. More than 500 entrants from over 100 companies were adjudicated in 26 industry categories during this year's competition. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales.
"Recognizing the most innovative and effective in-store media in each industry category is an important way to establish the ever-changing standard of excellence in marketing at retail," said POPAI Chairman John Anderson, U.S. Marketing Manager, Brand Conversion, BP Oil. "Each year the OMA Awards Competition receives a myriad of entries from around the world that demonstrate the impressive creativity and evolution of the marketing at retail medium. Winning an OMA is a great way for an organization to establish and communicate its understanding of the power and effectiveness of marketing at retail."
"POPAI, its members and the entire marketing at retail community come together each year to honor our industry's exemplary merchandising and display campaigns, as well as the remarkable leaders and creative talent throughout the world," said Richard Winter, POPAI President. "We congratulate this year's winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the marketing at retail medium in the years to come."
DISPLAY OF THE YEAR
The most prestigious award presented during POPAI's OMA Awards Competition, the Display of the Year, is awarded across three divisions based upon length of time in the store – temporary, semi-permanent, and permanent. Only those entries that win a gold OMA qualify for consideration in the Display of the Year.
The 2013 Display of the Year winners are:
- Temporary - Rapid Displays for Fresh Picked Fragrances Display for Bath and Body Works.
- Semi-Permanent – Darko Inc for Imaginext Castle Dragon for Fisher-Price Inc.
- Permanent – InnerWorkings, Inc. / Pernod Ricard / Pernod Ricard USA
- for Absolut® VODKA Permanent Presence OFF PREMISE Display Spectacular for Pernord.
CREATIVE BEST OF SHOW
The 2013 Creative Best of Show Award was also awarded during POPAI's annual awards celebration. The award is presented across three divisions based upon length of time in the store – temporary, semi-permanent, and permanent. The Creative Best of Show Award celebrates the creativity of merchandising design and execution separately from sales results, and engages the creative community through acknowledging excellence based solely on ideation, imagination, and forward thinking.
This year's Creative Best of Show winners are:
- Temporary - Artisan Complete for InkJoy Launch Half Pallet Display for Newell Rubbermaid – Office Products Group
- Semi-Permanent - Rapid Displays for Columbia Landphibious Shoe Riser for Columbia Sportswear.
- Permanent – Leo Burnett U.S.A. for Comcast Xfinity Home for Comcast
The competition was judged by a team of independent marketing at retail professionals representing a variety of relevant disciplines in a two-tiered adjudication process. The first phase of the judging process is completed online. Judges review case history responses and evaluate entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance, and sales results.
The second phase of the judging process is completed on the OMA Show floor during GlobalShop. Judges are divided into teams with representation from all areas of the industry including brands, retailers, ad agencies, and producers/suppliers. These teams collectively evaluate the entries in each category, validating their online scores.
A complete list of winners can be viewed at www.popai.com.
Since 1936, POPAI has served as the leading international advocate and voice of the marketing at retail industry. Comprised of 20 chapters worldwide and serving more than 1,700 members internationally, POPAI promotes, protects and advances the broader interests of the marketing at retail community through original research, certified education, showcasing industry excellence, trade forums and protecting intellectual and legislative rights. For more information, please visit www.popai.com.