Marketing Pro Acquires Florida Gulf Coast Valpak Territory
First-Time Franchisee Brings Savings to Businesses and Residents from Pensacola to Santa Rosa Beach
ST. PETERSBURG, Fla., June 30, 2015 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today that Juli Campbell has acquired the existing Valpak of Florida Gulf Coast territory. With this territory, Valpak's signature blue envelope will now mail to nearly 130,000 households in Escambia, Santa Rosa, Okaloosa, and Walton counties.
"With my extensive background in advertising, I've always had the Valpak brand on my radar," said Juli Campbell, Valpak of Florida Gulf Coast franchisee. "I am thrilled to join such a dynamic company that is constantly evolving and providing franchisees with the tools and resources to serve as a valued marketing partner in communities across the country. I look forward to growing my business and offering the Gulf Coast community great ways to save through Valpak."
Campbell's nearly two decades of experience comes from her time working in marketing for Yellow Pages. Her background in full-service digital advertising has also aided in her transition to Valpak, as the brand recently introduced various digital-based platforms and a partnership with Google AdWords to further help its customers adapt to the increase in technology-based couponing. As a result, Campbell was drawn to Valpak's products, both print and digital, and long track record of success in attracting a new generation of consumers while helping businesses grow.
"Juli brings considerable experience in advertising and marketing to her Valpak franchise," said Greg Courchane, Valpak's director of franchise sales. "With her in-depth knowledge of the digital advertising and marketing world, we are confident that she will grow the Florida Gulf Coast Valpak territory to include new local businesses and offer savings to residents of the communities they serve."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, Apple Passbook, Google Wallet and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
For more information on advertising with Valpak of Florida Gulf Coast, please contact Juli Campbell at [email protected] or 850-530-8557.
For more information on Valpak franchise opportunities, please contact Greg Courchane at [email protected] or 727-399-3091 or visit www.valpakfranchising.com.
Discover more about Valpak®
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Our marketing consultants live and work in your neighborhood, and we can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive The Blue Envelope® of savings and nearly 70 million shoppers visit valpak.com for coupon codes and offers. Backed by the muscle of Cox Target Media, Inc., your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
CONTACT: Andie Biederman
Fish Consulting
954-893-9150
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SOURCE Valpak
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