A much-anticipated project every year, the holiday email is a favorite among clients, vendors and employees. The goal this year was to create an entertaining and personal communication to deliver holiday wishes. The end result was a radio show email using custom code-based animation techniques. The email connects the viewer to an animated North Pole scene presenting a holiday radio program produced by the staff of Marketing Results.
"The goal was to create a personal message for associates, clients and friends of our company," said Kevin McElroy, Vice President of Creative Services at Marketing Results. "Staff chose each of the songs and presented them individually. The email's illustration depicting a modern car dashboard in Santa's sleigh gives a nod to new connected car/mobile device technology and an advertising platform we will use to promote the experiences our casino clients provide gamblers."
The Telly Award winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. A judging panel of over 500 accomplished industry professionals judged the competition, upholding the historical standard of excellence that Telly represents. The Council evaluated entries to recognize distinction in creative work and entries are judged against a high standard of merit.
About Marketing Results, Inc.
Founded in 1987, Marketing Results has provided ongoing marketing solutions for over 140 casino operations. Located in Las Vegas, Nevada and Sicklerville, New Jersey, Marketing Results specializes in marketing for the best brands in the casino industry. The company is engaged in creative services, digital communications, software development, campaign management and consulting for casinos throughout North America. For more information, visit www.marketingresults.net.
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SOURCE Marketing Results, Inc.