Marketing Werks Accelerates Growth With New Client Wins

CHICAGO, Feb. 18, 2016 /PRNewswire/ -- Marketing Werks has announced the addition of two new clients in the telecommunications and healthcare industries: U.S. Cellular, the fifth-largest full-service wireless carrier in the United States, and MedAvail Technologies Inc., a healthcare technology company commercializing a self-service kiosk solution, the MedAvail MedCenter^®, supporting the dispensing of prescription drugs and over-the-counter medications.

U.S. Cellular has appointed Marketing Werks as its lead sponsorship event marketing agency for its activation strategy, creative development, design, production and execution of mobile tours, events, exhibits, and promotional campaigns.

MedAvail Technologies Inc. has retained Marketing Werks to develop, design and execute a series of grassroots marketing campaigns in support of its self-service prescription kiosks.

"It's an honor to share the news that we have become a trusted partner to such cutting-edge, competitive brands," said Lisa Fasana, VP, account management. "These client wins drive our growth even further and reflect our progress towards building Marketing Werks for the future."

She adds: "We couldn't be more proud about the direction we are heading. Our expanding client roster is proof that our new platform for success is being embraced. This includes the implementation of Programmatic Experiential ™, our proprietary approach to integrating programmatic marketing into a strategic, branded experience. This approach allows us to extend and personalize consumer engagements while delivering smarter analytics to our clients."

About Marketing Werks  
Marketing Werks was founded in 1987. We offer a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, multicultural, digital, social, public relations, and multi-channel analytics. Our client roster spans the telecommunications, healthcare, consumer packaged goods, military services, consumer electronics, sports, and entertainment industries. Our parent company, CROSSMARK, is a leading sales and marketing firm — empowering us with unmatched access to consumer data and retail connectivity. Our campaigns generate consumer buzz, enhance brand knowledge and drive ROI. Programs begin with strategic insight, and deliver new insights in turn. 

About CROSSMARK
CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world's most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.

CROSSMARK is majority owned by Warburg Pincus, a leading global private equity firm focused on growth investing. Headquartered in Plano, Texas, CROSSMARK employs over 40,000 people throughout the U.S., Canada, Mexico, Australia and New Zealand.

Media Contact
Jennifer Kelly-Cogdal, 312.784.1648, [email protected]

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SOURCE Marketing Werks