Marketing.AI and Chute Team Up to Facilitate How Brands Manage Photos in Their Content Marketing Workflow

VANCOUVER, British Columbia and SAN FRANCISCO, May 31, 2013 /PRNewswire/ -- Content Marketing is a red-hot theme for both B2B and B2C marketers, with over 50% of them planning to increase their expenditures in this area in the next 12 months. But with new techniques come new challenges. With a plethora of tools and strategies available, marketers are finding themselves scrambling for ways to structure a predictable and efficient workflow that drives results.  Two of the key challenges are how to coordinate the writing of content and how to organize, collect and distribute photos. With the new integration of Chute's MediaChooser into Marketing.AI's Content Marketing Workflow Software, marketers can now manage their writing and visual workflow together in one convenient online system.

(Photo: http://photos.prnewswire.com/prnh/20130531/PH23695-a )
(Photo: http://photos.prnewswire.com/prnh/20130531/PH23695-b )

Content marketing is a strategy that puts the creation and distribution of educational or compelling content at the forefront to achieve defined marketing objectives such as building customer awareness, engagement, interest, and trials, and boosting new and repeat sales.

• 91% of B2B marketers and 86% of B2C marketers now use content marketing.
• And why wouldn't they?
  • 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Source: Content Marketing Institute).
  • 90% of consumers find custom brand content useful, and 78% believe that organizations behind the content are interested in building good relationships. (Source: TMG Custom Media)
  • 60% of consumers are more likely to be on the lookout for products when looking at content marketing. (Source: The CMA)

While marketers use typically between 12 – 16 tactics for content marketing, the foundation for most is a solid website with plenty of informational pages and articles, and powered by a regularly updated blog. Blogs are used to create consistent interest, traffic and indexing from search engines. The key to blog success is regularly updated, relevant and interesting content. And blog posts with images are consistently shown to have a much higher impact than those without images. The same holds true for articles and pages on the main website.

Adding the wrong images however can also have negative consequences. For example, if a corporate blogger puts an image on their post or article that is copyrighted, they are liable to receive a claim notice from an image copyrighter such as Getty that can be very expensive. Therefore a key challenge for content marketers is finding, collecting and managing a steady stream of visual content to use in their marketing content.

Chute helps marketers build libraries of photo content they can use in their content with tools they use today such as Facebook, Flickr, Instagram, and Picasa and have them automatically available in their Content Planning, Production, and Promotion workflows.

For customers of Marketing.AI this means that with the integrated Chute blue icon they can click and instantly retrieve all the photos in their Facebook, Instagram, and Flickr accounts and embed them in their blog posts and website pages without leaving the publishing editor of Marketing.AI's Editorial Calendar Software.

Marketing.AI provides a suite of applications that support every stage of the content marketing workflow, including planning, production, promotion and performance measurement (the 4 P's of Content Marketing). Contact: Ray Horan, CCO, (855) 248-7377.

Chute provides software that powers the visual content revolution, by helping apps and sites capture, manage and display media files. Contact: Monica Watson, SMP, (570) 561-5903

Together they share a vision that software should work together to enable and facilitate workflows that power success (and fun) for marketers. 

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Marketing.AI