MarketingSherpa Premieres the 2013 Marketing Analytics Benchmark Report

Unbiased, non-commissioned research from 1,131 companies reveals how marketers are proving ROI

Feb 13, 2013, 07:00 ET from MarketingSherpa

JACKSONVILLE, Fla., Feb. 13, 2013 /PRNewswire/ -- MarketingSherpa has just released the 2013 Marketing Analytics Benchmark Report, which examines how marketers from 1,131 companies are informing their marketing decisions, and proving their return on marketing investment.


Download a complimentary excerpt here:

"Today, marketing analytics programs can track and collect a multitude of data that conclusively proves campaign effectiveness," says lead author Brad Bortone, Senior Research Editor, MECLABS. "This report outlines what marketers are doing correctly in this process, shows where there's room for improvement, and highlights ways to leverage this information to gain a competitive edge."

The report is ideal for agencies, corporate marketing departments, and CMOs that want to:

  • Compare their budgets and analytics to the rest of the industry. With hundreds of charts and accompanying narrative, they can see how specific industry verticals and company sizes are choosing metrics, defining ROI, and turning marketing analytics into smart marketing action.
  • Show the value of marketing analytics to the C-suite with ready-to-use slides that show how analytics help influence informed marketing decisions.
  • Understand how other marketers implement analytics, and analyzing the data it can produce.
  • Determine how other marketers are investing in analytics, and what influences this investment.

For more information, or to order the 2013 Marketing Analytics Benchmark Report, please visit:

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MarketingSherpa publishes case studies, Benchmark Reports, exclusive research, how-to instructional materials, and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, MarketingSherpa has been praised by The Economist, Harvard Business School's Working Knowledge, and Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking Summits.

SOURCE MarketingSherpa