CALEDONIA, Mich., June 27, 2012 /PRNewswire/ -- The color pink has gone mobile – literally – to help fight breast cancer. MarketLab, Inc. announced today that it has partnered with Susan G. Komen for the Cure® Passionately Pink program to introduce an exclusive pink utility cart: Cart for the Cure™. The company will donate 10 percent of the proceeds from every cart sold to support the national fight against breast cancer.
MarketLab, a national distributor of unique and hard-to-find products for the health care industry, originally designed the all-pink utility cart to support hospital staff with transporting medical supplies. However, Cart for the Cure is attracting interest from retailers across the country as a new option for restocking inventory and demonstrating their support for breast cancer research.
"MarketLab's team approached us with this wonderful idea of transforming the everyday utility cart into something special. We knew health care providers, especially those who treat patients with breast cancer, would love it. It is exciting to see other businesses expressing interest in the pink cart. We greatly appreciate MarketLab's partnership with our organization and its commitment to the Promise; to save lives and end breast cancer," said Emma Powell, executive director of the West Michigan Affiliate of Susan G. Komen for the Cure.
"As a company that interacts with health care providers every day, we have a unique view into the fight against cancer. It is heartbreaking to see the number of women and families impacted by this terrible disease. Designing Cart for the Cure was a way that we could use our employees' collective talents to contribute to raising awareness of breast cancer and hopefully make a difference in people's lives," said Steve Bosio, president, MarketLab.
Cart for the Cure is available at marketlab.com or by calling 800-237-3604. For more information on Cart for the Cure, visit www.marketlab.com/pinkcart.
MarketLab is a leading distributor of unique and hard-to-find products to the clinical laboratory, hospital nursing and magnetic resonance imaging (MRI) markets. It is committed to providing customers with customized solutions that contribute to a better health care experience for their patients. The company is headquartered in Caledonia, Michigan. MarketLab is a company of Water Street Healthcare Partners, a strategic private equity firm focused exclusively on health care. For more information, visit marketlabinc.com.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world's largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.
SOURCE MarketLab, Inc.