MarketLinc CMO To Present Power of Human Engagement in Digital Commerce at Mobile Virtual Conference & Expo
SAN FRANCISCO, Dec. 5, 2016 /PRNewswire/ -- MarketLinc, the leader in creating and managing human-to-human engagement in digital commerce buying experiences, will be participating in the upcoming All About Mobile Virtual Conference & Expo with a presentation by Chief Marketing Officer Matt Langie. The live event takes place on Dec. 8, 2016, starting at 10:00 a.m. Eastern Time with Langie's presentation set for 2:15 p.m. Eastern Time.
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Langie also was recently a featured presenter at the online ObservePoint Analytics Summit as well as the McCombs Marketing Conference and Challenge held at the University of Texas at Austin.
Hosted by publisher Target Marketing, the online event is a one-day virtual experience for marketers and marketing service providers looking to augment their mobile strategy and campaigns.
Many website visitors want and need more than just a digital experience, especially when a considered, relatively complex purchase is involved. Langie's session will reveal a unique approach to analyzing visitor digital body language, segmenting that site traffic and delivering engagement at a human level for those visitors who need it to complete their purchases with the ultimate goal of creating revenue lift from revenue lost.
"Consumers are at the center of today's omnichannel world of commerce, but a digital-only experience or simple chat interaction may not be adequate to address their questions and move them through to a buying decision," said Langie. "The integration of human-to-human engagement can now be achieved to close this loop and capture new revenue opportunities from consumers whose needs are fully met."
As Chief Marketing Officer at MarketLinc, Langie is responsible for marketing strategy, messaging and positioning, demand generation, corporate communications, sales enablement, and thought leadership. He has experience with both startups and large organizations, having led the global product marketing organization at Adobe that helped position the billion-dollar Marketing Cloud business as a market leader.
For information on MarketLinc, visit www.marketlinc.com. To register for the Virtual Conference & Expo, go to http://aamob.targetmarketingmag.com/agenda/.
About MarketLinc
MarketLinc offers a fully-managed, turnkey solution to lift revenue and drive loyalty through human engagement in digital commerce. The robust solution identifies customers who require more than a digital-only experience to maximize their purchase, predict when and how they need sales assistance, and provide personalized engagement at critical moments in their buying journey. www.marketlinc.com
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SOURCE MarketLinc
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