SAN MATEO, Calif., Nov. 29, 2016 /PRNewswire/ -- Marketo, Inc., the leading provider of marketing software and solutions, today announced a new initiative designed to accelerate marketing at not-for-profit organizations worldwide. With the support of the Marketing Nation®, a vibrant community of Marketo's customers, partners, employees, and more, social good marketers are now able to apply for a free, one-year Marketo license to help take their efforts to the next level. The first program recipient is Chicago-based theater group The Hypocrites, and Marketo is now accepting applications for additional participants.
"Marketo is committed to empowering organizations with sophisticated marketing tools and technology to not just better engage with customers and improve ROI, but make a bigger difference in the world," said Joan Burke, senior vice president, human resources, Marketo. "Far too often, game-changing non-profits are unable to invest in enterprise-grade marketing solutions that will allow them to make an even larger impact in their communities. Marketo's ongoing CSR efforts and latest product giveaway represent small steps we are taking to make giant strides in global, positive change."
Non-profits from any industry who meet the following criteria can apply:
Eligibility – Applicants must have 501(c)3 status or an international equivalent and an annual operating budget of $2 million or less. They must also have a Marketing Nation sponsor that has knowledge of the product and will leverage the software with or on their behalf.
Submission Process – Applicants must provide a demonstrated use plan, include high-level company details, and outline how its database will benefit from access to Marketo's technology. To apply, click here.
Benefits – Recipients will receive a one-year full, free license and complete on-boarding support, including a Marketo account manager.
This initiative is part of Marketo Engaged, Marketo's social good program, which was launched early this year at the Marketing Nation Summit. Marketo Engaged focuses on building better communities and supporting under-resourced students on their personal journeys toward college and career success. Between 2015 and 2016, Marketo employees donated more than 4,900 hours of service giving back to their communities. Earlier this year, the company celebrated its second-annual Global Volunteer Month, which focused on skills-based workshops and other outreach projects to local students and schools.
In addition to meeting the above criteria, The Hypocrites was recognized as an organization that is uniting communities with a common interest or goal.
"The Hypocrites make communal theater for the optimistic many who remain inspired by live performance," said Jacqueline Kling, marketing and operations manager, The Hypocrites. "In addition to increasing our revenue through ticket sales and donations, we anticipate that a partnership with Marketo will help us communicate with existing and prospective patrons more efficiently."
"Marketo works with incredible non-profits simply in need of a megaphone to help improve their often limited marketing activity," said Rory Van Nest, director of social impact, Marketo. "The Hypocrites is focused on bringing people together to make a difference, and Marketo is delighted to be supporting such a worthy organization to better get the word out about their work. We look forward to working with even more partners through this program in the future."
About Marketo Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.