Marketo Releases Standout New Edition to Its Popular Series: The Definitive Guide to Marketing Metrics and Analytics

SAN MATEO, Calif., July 13, 2011 /PRNewswire/ -- Marketo, the fastest growing provider of Revenue Performance Management solutions, today announced the online availability of The Definitive Guide to Marketing Metrics and Analytics (Twitter #DG2MM), a comprehensive Marketo handbook that delivers the practical advice and do-it-yourself guidance required to measure and improve B2B marketing's impact on revenue and profit.

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"Marketers know that measuring the effect they have on revenue is an essential part of transforming marketing from a cost center into a revenue generator, yet only 20 percent of companies say they excel at measuring the business performance of marketing initiatives," said Jon Miller, vice president of marketing at Marketo and author of the Modern B2B Marketing blog. "We listened to Marketo customers and created this book to help them better communicate marketing results to the executive suite, and ultimately help earn them a seat at the revenue table. Download The Definitive Guide to Marketing Metrics and Analytics and get started today on improving your marketing reporting."

Packed with over 70 pages of expert commentary, best practices, ROI calculations and examples of Marketo's own key Revenue Metrics, the new "must read" book enables B2B marketers to focus beyond generating lead volume to become more aligned to the business objectives of sales, revenue and profits. It provides expert advice on how to plan for and apply marketing ROI processes, the keys to establishing a measurement framework, and the importance of using revenue analytics to show marketing's aggregate impact on revenue. Both marketing executives and managers alike will benefit from demonstrating their ability to manage and improve performance.

"What gets measured gets done," said Tim Ash, CEO of SiteTuners and chairperson of ConversionConference.com. "If you are not tracking and improving the ROI of your marketing activities, you are costing your company a lot of money. Read this practical definitive guide and eat your competitors' lunch instead."

"Measurement becomes more important to marketers every day. Marketo's Definitive Guide to Marketing Metrics and Analytics is an invaluable tool for helping them meet this challenge, whether they are just starting on their measurement journey or are already far down the path," said David Raab, owner of Raab Associates and author of Guide to Demand Generation Systems and Marketing Performance Measurement Toolkit.

"Marketo's Definitive Guide to Marketing Metrics and Analytics is extremely practical for B2B marketers who want to optimize their campaigns for better results, impress upper management with the right numbers, and/or train their team to measure campaigns properly – all the way through to the true value of a lead," explained Anne Holland, publisher of WhichTestWon.com – The A/B Testing Case Study Library. "My favorite part is 'Where Metrics Go Wrong.'"

The Definitive Guide to Marketing Metrics and Analytics comes in an e-book format and is available at no cost to marketers and sales executives. The new guide is the fourth installment in Marketo's Definitive Guides series, which also includes The Definitive Guide to Lead Scoring, The Definitive Guide to Lead Nurturing and The Definitive Guide to B2B Social Media.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing     technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for "Best Marketing Solution," the "Best Sales and Marketing 2.0 Solution" from SellingPower, and the "Best Marketing Automation Application" by Salesforce customers on the AppExchange. As of March 2011, more than 1000 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo's award-winning blogs at http://blog.marketo.com/.

SOURCE Marketo