Marketo Selects Crowd Factory's Social Campaign Management Platform to Power Social Referral Program

SAN FRANCISCO, Jan. 18, 2012 /PRNewswire/ -- Crowd Factory, the leading Social Campaign Management Platform, today announced Marketo as a new customer.  Marketo, the fastest-growing provider of Revenue Performance Management solutions, chose Crowd Factory's platform to significantly improve the performance of their referral marketing program as well as add a social lift to a variety of other online lead generation channels.  Headquartered in San Mateo, Marketo was recently ranked one of Forbes Top 30 Most Promising Companies and is well known for marketing innovation.

"As innovators in online and inbound marketing, we wanted to make sure every campaign we run incorporates the best social media components available." said Jon Miller, co-founder and VP, Marketing at Marketo.  "As we explored Crowd Factory's platform we soon realized it would help us do that and much more.  Their social campaign platform gives us the ability to add a social boost to a wide range of online marketing initiatives.  We touch prospects and customers in thousands of places online every day.  Why not put a compelling social amplifier in the high traffic areas to encourage more of our visitors and fans to spread the word across their social networks?  We're really excited about the potential."

The Crowd Factory suite gives marketers the ability to quickly deploy a wide range of highly effective social referral, promotion and engagement campaigns across all of their online marketing channels, including a corporate website, specialized landing pages, email campaigns and banner ads.  As audiences come across these social campaigns they are compelled to share the company's content and message across their own social networks.  The Crowd Factory social campaign management suite also helps marketers grow their marketing database quickly with unique social profiles of people, their sharing and the impact on the business. 

About Crowd Factory
Crowd Factory is an award-winning Social Campaign Management Platform that includes everything a marketer needs to accelerate word-of-mouth marketing, grow their marketing database with unique social profiles and attract new customers.  Hundreds of companies, including  There are four components to the social marketing platform:

• A Complete Suite of Social Campaigns:  Select from a wide range of social referral, social promotion or social engagement campaigns such as Refer-a-Friend, Group Offers, Flash Deals, Sweepstakes, Voting, Polls, Ratings, Comments and more.
• Cross-Channel Capabilities:  Deploy them to any online marketing channel, from a website to a landing page, email campaign or Facebook Page so they are in-line with your audience's current experience.  As prospects and customers come across the campaigns they will be compelled to engage with the social campaigns and spread your message across their social networks.
• A Unique Social CRM Database:  Grow a true social crm database by collecting social profiles of individuals, their sharing behavior and the impact to your bottom line.
• Powerful Social Analytics:  Get deep insights into campaigns such as Social Reach, Social Impressions, and Social Lift.  Compare individual campaigns to test, tune and optimize performance over time, and see aggregate results of all your campaigns to determine Social ROI.

About Marketo
Marketo is the global leader in Revenue Performance Management.  Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services and expert guidance are helping more than 1,558 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today's economy.

Marketo was recently named one of "America's Most Promising Companies" by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the "2011 CRM Market Leaders Awards Winner for Marketing Solutions" by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo's award-winning blogs at blog.marketo.com.

For more information visit www.CrowdFactory.com.

SOURCE Crowd Factory