Marketo Strikes Partnerships with 150 Digital Agencies to Help Brands Succeed in Era of Engagement Marketing

SAN MATEO, Calif., Sept. 30, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced it is partnering with nearly 150 market-leading digital agencies to help brands and marketers succeed in today's new era of engagement marketing.

Today's announcement comes at a time when marketers are striving to keep pace with the massive transformation sweeping through marketing. As social and mobile become more entrenched in consumers' worlds, marketers need to find ways to break through the noise. Everyday, consumers are bombarded by nearly 3000 generic marketing messages and quickly tuning most of them out.

In order to succeed, today's marketer must move from simply talking at their audiences to consistently engaging them in deep, personal ways with insights and information that are relevant and timely. In this new era of engagement marketing, organizations must shift from strictly isolated campaigns to digital conversations that are individualized, across channels and durable over time.

"In this day and age, brands need to capitalize on each opportunity to focus their messaging and engage with customers, at every stage in the journey and across all devices," said Mark Newcomer, senior vice president of strategy at Digitaria, a J. Walter Thompson company. "Our partnership with Marketo helps us act as smarter, more agile advisors to our clients. Their product deepens our ability to act as architects of activities that acquire customers as well as nurture and grow relationships."

By partnering with Marketo, digital agencies now have a trusted partner that will provide them with marketing technology and expertise to create next generation digital marketing campaigns on behalf of their clients. Marketo's Engagement Marketing Platform helps agencies deliver qualitative analysis of an activity's success and effectiveness. This analysis offers intelligent insight on marketing impact and measurable returns on investment. The platform also ensures the most relevant messages are delivered to the right audience at the most appropriate time across any device throughout the customer's buying journey.

The Marketo Partner Program has three core components:

• A co-created go-to-market approach that effectively capitalizes on the immense opportunity of digital marketing
• Access to Marketo's extensive training curriculum, advanced certification program and industry-leading best practices to effectively service companies of all sizes, industries and geographies
• World-class service and support, including exclusive access to its award-winning services development, methodology and pre-sales transformational program

"We have always been practitioners of customer-centricity and know there's deep value in truly understanding the needs of customers at each stage in their buying cycle," said Lauren Goldstein, vice president of strategy and partnerships at Babcock & Jenkins. "Partnering with Marketo helps us merge things like marketing automation with a cohesive content strategy to reach customers when, where and how it's meaningful to them. The result is a continuous and consistent conversation with customers that converts into lifelong relationships."

To learn more about Marketo's Partner Program, contact us at [email protected].  

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's^® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation^®, a thriving network of more than 320 third-party solutions through our LaunchPoint^® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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SOURCE Marketo Inc.