Marketo Unveils Theme, Initial Sessions, and World-Class Entertainment for 2017 Marketing Nation® Summit

SAN MATEO, Calif., Jan. 26, 2017 /PRNewswire/ -- Marketo, Inc., today announced the theme and initial sessions for the 2017 Marketing Nation Summit, the premier event for anyone involved in digital marketing and customer engagement. Under the theme of "Leading in the Engagement Economy," Marketo has announced the first of more than 100 sessions and a partnership with Adweek focused on the future of advertising technology (AdTech). Additionally, four-time Grammy Award-winning band Train will perform in a private concert for registered conference attendees. Summit is expected to attract thousands of global marketers and will take place from April 23 to 26, 2017, at Moscone West in San Francisco, California.

"The 'Engagement Economy' is the digital future where everyone and everything is connected, fundamentally changing the relationships between buyers and sellers," said Steve Lucas, chief executive officer, Marketo. "Marketo's investments in this year's Summit underscore our dedication to inviting all marketers to be part of the Marketing Nation and giving everyone – Marketo power users and the marketing world at large – the best content to prepare them for winning in this new world. If you are involved in any way in digital engagement, you do not want to miss this event."

As part of Marketo's commitment to making the Marketing Nation Summit a premier industry event, Marketo is partnering with Adweek to address marketing technology's (MarTech) collision with AdTech. Marketo and Adweek will present "The Future of AdTech at The Marketing Nation Summit." In a half-day of programming moderated by Adweek Editorial Director James Cooper, attendees will hear from some of today's leading marketers on how they are leveraging the latest technology to rethink how they interact with customers. The names of the speakers included in this program will be announced in the coming weeks.

"Adweek is dedicated to covering the disrupted intersection of marketing and technology, one marketing professionals must know how to navigate if they want to succeed," said Cooper. "The Adweek partnership with Marketo will bring together world-class brands and today's technology disruptors to discuss how to tell stories in the context of MarTech, AdTech, and data."

With the conference's headline keynotes to be announced in the coming weeks, Marketo has revealed that marketers from notable brands such as Annuitas, Avanade Inc., CA Technologies, and Gogo Business Aviation will be delivering the best industry insights to attendees succeeding in the new Engagement Economy. Many more speakers have yet to be announced, but initial sessions include:

• Digital Marketing Transformation in the Age of Cyber Threats: What Every Marketer Should Know – Holly Rollo, chief marketing officer, RSA
• Fake News, Public Distrust, and the Implications for Marketing – Gerry McGovern, chief executive officer, Customer Carewords
• Five Ways to Caffeinate Your Customer Experience in 2017 – Scott Anderson, chief marketing officer, Sitecore
• How the San Francisco Giants Transformed CX to Become Baseball's Brand MVPs – Bryan Srabian, vice president of digital media & brand development, San Francisco Giants 
• The Rise of the "Unbrand": The Secret Genius of Taylor Swift & How She's Changed Marketing Forever – Martin Kihn, research vice president, Gartner for Marketing Leaders
• What's Your Story? How Powerful Narratives Drive Great Companies – Deb Lavoy, chief executive officer, Narrative Builders

Beyond exceptional speakers, the Marketing Nation Summit will provide plenty of opportunities for attendees to let loose and mingle with fellow marketers. On Tuesday, April 25, Train will be performing for the Marketing Nation in a concert only open to conference attendees. Since forming in San Francisco in 1994, Train has made music history with their Grammy-Award winning song "Drops of Jupiter (Tell Me)" and top singles including "Drive By," "Calling All Angels," and "Hey, Soul Sister." Their tenth album, which will be released on January 27, is "A Girl A Bottle A Boat."

To learn more about the Marketing Nation Summit's thought-leadership, educational sessions, workshops, and trainings or to register for the conference, click here.

About Adweek

Adweek is a leading resource for news and commentary covering all aspects of media, marketing and advertising. In print and online, Adweek features industry coverage and analysis from top reporters along with perspective from thought leaders. In addition, every year, Adweek recognizes those who shape the media culture with editorial franchise awards, honors and live events.

About Marketo

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

SOURCE Marketo, Inc.