MarketResearch.com: 34% of Yearly U.S. Gift Card Spend Forecast for 2014 Holidays, Says Packaged Facts

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Nov 28, 2014, 06:37 ET

WASHINGTON and NEW YORK, Nov. 28, 2014 /PRNewswire/ -- As the leading distributor of market intelligence, MarketResearch.com is pleased to highlight a report by publisher Packaged Facts, Prepaid and Gift Cards in the U.S., 4^th Edition, which forecasts 34% of 2014's annual gift card spend within the United States for the upcoming holidays.

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In this recent report, Packaged Facts reveals that, in 2014, the U.S. prepaid and gift card transaction value is projected to reach $247 billion, an 11% increase over 2013. According to their proprietary survey, when broken down by type, gift cards to restaurants and coffee shops are the most commonly purchased segment for gift cards, winning out over department/clothing/mall store cards. In fact, gift card usage penetration rates within the retail sector have consistently fallen over the period 2010-2014. This decline could potentially be attributed to the saturation of the retail distribution landscape.

In addition to gift cards, Packaged Facts forecasts the general-purpose prepaid card purchase value to reach an increase rate of 17% this year. The report covers the following aspects of the prepaid and gift card market:

Market size and forecast for the prepaid card market
Industry challenges and solutions
Key prepaid metrics
Direct deposit and its influence on the prepaid card industry
Credit, debit, prepaid and gift card trends for the period 2010-2014 by demographic
Relationship between card usage and loan type usage and checking/savings account usage
Gift card market size, segmented by occasion and recipient
Market size for gift card purchases in retail segment, by demographic
Top Prepaid card brands
Card brand analysis, including cost, features and target audience analysis
Marketer and issuer strategies

To learn more, visit Packaged Facts' full report:
http://www.marketresearch.com/land/product.asp?productid=8081197&progid=86895.

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About Packaged Facts
Packaged Facts is a trusted provider of authoritative consumer market research. For over 30 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions.

Prepaid and Gift Cards in the U.S., 4^th Edition – Table of Contents:

Executive Summary
Introduction and Overview
Market Size and Forecast
Challenges and Opportunities
- Increasing competition and regulatory onus usher in a new age
- It's not about the card, it's about the ecosystem
- Not a one-size-fits-all market
- Tussling with cash and check
Prepaid Card Cost, Usage Method & Spend Analysis
Payment Instrument Usage & Cross-Usage Trends
Prepaid Card Users: Financial Institution Relationship Trends
Prepaid Card Users and Mobile Payments
Consumer Gift Card Purchasing Trends
Top Prepaid Card Brands
Prepaid Card Marketer & Issuer Strategies
Appendix