MarketResearch.com: 38% of Organic Shoppers are New Consumers in the Industry
WASHINGTON and NEW YORK and LONDON, April 14, 2015 /PRNewswire/ -- As a leading provider of market research reports and solutions, MarketResearch.com is pleased to highlight the newest report by Natural Marketing Institute (NMI), finding that organic foods account for almost 5% of all U.S. food sales.
To view this report, visit: http://www.marketresearch.com/land/product.asp?productid=8788946&progid=87326.
In this latest report, NMI breaks down organic shoppers by differing levels of usage and commitment. Millennials are growing more than any other generational group as organic consumers. This means, targeted marketing and education is key for companies to take advantage of their growing interest.
Also, 38% of organic consumers are new within the past year, meaning they have only recently begun focusing on purchases of organic products. These consumers need education on the benefits and regulations of organic products.
Once of the biggest confusions for shoppers is identifying the difference between natural and organic products. Out of those surveyed, half believed that the term "natural" means no pesticides are used in the growth of a product – which is neither true nor regulated. Only the term "certified organic" can claim no synthetic or toxic pesticides are used.
Methodology for this report, includes:
- NMI Database analysis for general population and Organic Segment insights – over 7,000 interviews.
- Nielsen HomeScan organic segment insight – analysis of purchases among 50,000+ households.
- Consumer ethnographies with peer groups – 4 cities, 30+ hours of interviews.
To view this report, visit: http://www.marketresearch.com/land/product.asp?productid=8788946&progid=87326.
About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.
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About Natural Marketing Institute
The Natural Marketing Institute (NMI) is a leading business consulting and market research firm within the world of health and wellness. Since 1990, its consulting and research specialists have utilized a diverse mix of primary and secondary research tools and methodologies to assist companies with strategic brand development, insightful market analysis, consumer profiling, and much more. NMI's management team has rich experience, varied industry backgrounds, multiple product category knowledge, and a high degree of professionalism. This is demonstrated by unparalleled success with a distinguished list of clients.
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