WASHINGTON and NEW YORK and LONDON, Oct. 27, 2015 /PRNewswire/ -- Oprah Winfrey created a shift in the weight loss market after she bought a 10% stake in Weight Watchers, but what does this mean for the industry as a whole?
MarketResearch.com offers access to industry reports covering the market for weight loss products and brands. To learn more, check out this recent report: http://www.marketresearch.com/land/product.asp?productid=8931185&progid=87967
Weight Watchers has been struggling due to its questionable long-term track record. In most recent years, the company's' biggest competition has been do-it-yourself style diets. It's estimated that 83% of America's 108 million dieters favor DIY weight loss programs, and that number is not expected to drop.
However, Oprah's endorsement of Weight Watchers might influence consumer habits. As a global media star, Oprah has an enormous following. Oprah's own weight-loss journey promises to catch viewer's attention and help promote Weight Watchers to a wide audience. In a recent interview, Oprah announced she has already lost 15 pounds since August 15th with the program. She also said she is "excited about Weight Watchers being able to bring a healthier and more holistic approach for everybody."
The U.S. weight loss market was worth $64 billion in 2014, up 2.3% over 2013. A report by Marketdata Enterprises Inc. forecasts the same growth for 2015, resulting in an estimated $65.49 billion for 2015. But, with Oprah's strong endorsements, we will have to wait to see if the Weight Watchers brand grows even more than expected.
Marketdata Enterprise's report is also available on www.profound.com, where subscribers are able to purchase the individual sections, chapters, tables, or charts of a report they need without having to pay for the pieces they don't.
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