WASHINGTON and NEW YORK, Nov. 25, 2014 /PRNewswire/ -- Black Friday has traditionally been one of the busiest shopping days of the year, kicking off the holiday season with big sales that drive consumers to wake up early, stand in long lines, and spend more than they normally would in attempts to take advantage of the promotions and deals. MarketResearch.com has a collection of consumer spending reports that have helped businesses prepare for Black Friday and holiday shopping.
In preparation for Black Friday and holiday sales, retailers have been called to focus on their brand image and customer loyalty all year long. According to a report by Mintel International Group Ltd., retailers need to build loyalty throughout the year to ensure consumers want to come to their store when the big shopping days come up at the end of the year. The retail stores that want to make the most out of holiday shopping will need to emphasize their value and convenience, especially their inventory, to ensure shoppers will be headed their way.
Because of the endless options, consumers are losing their loyalty to specific retailers. In another Mintel International Group Ltd. report, they found that the end-of-the-year sales are sometimes the last option for retailers to make their annual goals for revenue. It is important that all retailers prepare the right marketing campaigns to drive business.
Because of the increase of online shopping, many stores are offering Black Friday website deals Thursday and Friday, before Cyber Monday arrives. According to a report by publisher Conlumino, consumers are looking online more now to find the best deals instead of running around from store to store. Many brick and mortar retailers are moving to integrate their online and offline channels together to provide a seamless experience for their shoppers.
To learn more about how market research can prepare your business for heavy holiday shopping, visit: http://www.marketresearch.com/
Some reports on consumer holiday spending include:
Holiday Shopping - US - July 2013
Winter Holiday Shopping - US - August 2014
Consumer Attitudes and Online Retail Dynamics - the US, 2013-2018
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