WASHINGTON and NEW YORK and LONDON, Nov. 24, 2015 /PRNewswire/ -- With Cyber Monday only a week away, MarketResearch.com is pleased to offer some insights into what used to be the biggest online shopping day of the year.
Check out our blog that covers the major shopping days of Thanksgiving weekend: http://hubs.ly/H01rq4t0
Consumers have become more reliant on online and digital shopping over the years. With access from their desktops, smartphones, or tablets, people can now buy almost anything, anywhere. With the easy accessibility and options for endless browsing, it's no surprise that approximately 46% of holiday shopping in 2015 will take place online.
But what does that mean for Cyber Monday?
Because many online retailers are offering great deals the entire week of Thanksgiving and through the holidays, many shoppers do not feel compelled to concentrate their holiday shopping on Cyber Monday. Last year, Amazon offered deals the entire week leading up to Thanksgiving, and we are seeing more of the same this year.
This doesn't mean stores won't experience high sales next Monday. Last year, about 127 million shoppers made online purchases on Cyber Monday, meaning it's still an opportunity for online retailers to kick start their holiday revenue with positive numbers over last year.
One of the crucial moves all websites will have to do is advertise effectively. According to a report by Conlumino, consumers are most likely "webrooming" the week of Thanksgiving to find the best online deals. So advertising promotions before the big day are important to make sure consumers come back to your site when they are ready to make their purchases.
It's also critical for retailers to keep up with the e-commerce trends that are affecting the online retail market. For example, consumers are beginning to lean towards online stores that offer them the best benefits, such as "buy online, pick up in store," free shipping, and easy return processes.
Consumers are also becoming more dependent on their smartphones for purchases. The NRF found that one out of five of those who own smartphones plan on making holiday purchases on their mobile device. This is the highest rate since 2011. Mobile stores need to be as easy to use as a browser on the computer.
To learn more about the trends affecting the online retailing market, check out our blog: http://hubs.ly/H01qP1s0
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