WASHINGTON and NEW YORK and LONDON, Nov. 24, 2015 /PRNewswire/ -- Over the past few years, Small Business Saturday has encouraged consumers to shop local and contribute to the local economy.
In 2014, 33% of shoppers said they specifically went out on Saturday to support their local businesses and make purchases. This year, an estimated 24% of holiday shoppers over the age of 18 say they plan on buying their holiday purchases at local or small businesses.
In the U.S., 98% of all U.S. retail companies employ 50 people or fewer, meaning most stores are considered small businesses. However, Small Business Saturday tends to lean towards supporting locally owned businesses that are not chains or franchises, in other words, stores you wouldn't normally find in a mall.
Even though a significant amount of endorsements go into promoting Small Business Saturday, that doesn't mean stores shouldn't consider offering Black Friday promotions or online deals the following Cyber Monday. Nearly 33% of online shoppers say they plan on looking into local or small businesses online this year, which means they are most likely not planning on making their way to the actual stores.
To get insights into how the rest of Thanksgiving Weekend 2015 is shaping up, check out our blog: http://hubs.ly/H01rq4t0
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