PARSIPPANY, N.J., Nov. 21, 2014 /PRNewswire/ -- Marketsmith, Inc. and founder Monica C. Smith are proud to announce that the New Jersey Technology Council's 2014 Impact Company of the Year Award has been awarded to Marketsmith for its groundbreaking work with i.Predictus, an advertising analytics platform that pulls together siloed and inconsistent data to create an integrated story of cross-channel marketing performance.
"Last night was meaningful to me for a host of reasons," stated Monica C. Smith, founder and Chairwoman of Marketsmith and CEO of i.Predictus. "I have the utmost admiration for our fellow attendees, each of whom are making this state a strong and vibrant leader in technology. It is an honor to be in the company of such influential figures as Synchronoss founder Steve Waldis and Senator Cory Booker. And it is a wonderful milestone to have not just one, but two thriving businesses engaging with best-in-breed brands and agencies to drive the economy forward through technology, automation and analytics."
The 2014 New Jersey Tech Council (NJTC) awards celebration honors the region's top technology companies and their leaders for their accomplishments in technological collaboration, partnership and innovation. After 18 years as the voice of technology in New Jersey, NJTC founder Maxine Ballen will be stepping down at the end of 2014.
"For over a decade, I have watched Maxine lead New Jersey to incredible heights in the technology ecosystem," said Smith. "To win the Impact Company of the Year award on the same night that Maxine Ballen was being honored is an incredible moment in my professional journey."
Much like Ballen, Smith is an outspoken advocate of women in technology. The vision for Smith's latest marketing technology startup, i.Predictus, was borne of her experiences as founder and CEO of Marketsmith. She recognized that having access to real-time data was the key to unlocking ROI. But that data is often scattered across channels and trapped within multiple systems, databases and spreadsheets. i.Predictus pulls together all of that siloed and inconsistent data, and converges it into one picture that tells an integrated story of marketing performance in minutes.
Since Marketsmith first integrated the i.Predictus platform three years ago, the company has experienced an explosive growth rate of 2,753%, leading to a #135 ranking on the Inc. 500 List and positioning it as the 5th fastest-growing women led company in the country. Marketsmith's unique tech-forward approach has empowered its clients to flourish in the face of harsh economic conditions, which have taken their toll on most every other player in the industry.
In an industry mired in legacy systems and beset by poor data quality, i.Predictus enables Marketsmith and its clients to achieve double-digit revenue growth without the costs of added headcount. The platform's algorithmic automation, analytics and attribution translate to real-time decision support of an unprecedented caliber, propelling Marketsmith's clients to the vanguard of their respective industries. i.Predictus is the gateway to increased ROI, and Marketsmith is the only marketing agency holding a key.
SOURCE Marketsmith, Inc.