CEDAR KNOLLS, N.J., June 10, 2015 /PRNewswire/ -- Today's increasingly complex consumer landscape is fraught with challenges for marketers: new purchasing habits, shorter attention spans, the internet of everything and an onslaught of clutter vying for customers' hearts and minds.
To provide its clients with yet another edge in today's and tomorrow's market, leading data-driven direct marketing strategy firm, Marketsmith, Inc., is expanding its research capabilities.
The company, renowned for its obsessive approach to uncovering game-changing insights, can now provide clients with an even deeper and more granular level of understanding and analysis with its newly enhanced suite of consumer and competitive research. .
"Marketsmith's solid grounding in business and data analysis makes us especially qualified to help our clients to identify, test, measure, and really understand consumers and their behavior to develop strategies which will make their business models stronger," said SVP of Research, Davey Rosenbaum. "With these new additions to our toolbox, our ability to look into consumer behavior is second to none."
The firm's expanded services include a range of qualitative and quantitative primary research incorporating proprietary evaluation algorithms, forensic analysis, and strategic recommendations that go beyond traditional research reporting. These include studio and online dial-tests that often lead to creative changes in long form DRTV executions and drive double digit increases in response rates, short form creative tests that provide a comparable boost in purchase intent scores, web intercepts that can tie to the company's industry-leading data-based services, and a proprietary product called Shoppersmith that allows the company to track and evaluate every step of the shopper's journey. Other offerings include brand impact studies, competitive tracking, focus groups and one-on-ones.
All these services will lead to more informed and highly targeted work for Marketsmith's own clients as well as that of its sister advertising and PR agency under The Marketplace umbrella, Brushfire, Inc.
"We value information wherever we can find it. These new offerings provide us with even greater detail about consumer awareness, motivators, messaging, behavior and purchasing preferences," said Marketsmith and Brushfire President, Jill Draper. "Which, in turn, means even greater ROI for our clients."
Honored by NJ BIZ with the 2014 Business of the Year Award, ranked #10 on Crain's New York's 2014 Fast 50 List and #135 on the Inc. 500 2014 List, Marketsmith, Inc. is a strategic direct response marketing firm with an innovative approach to executing data-driven strategies that maximize ROI and foster consumer engagement. Marketsmith partners with its clients to create the powerful intersection of fact-based data and humanity to propel both business and community. Responsible for over $200 million dollars of media spend per year across TV, radio, print, digital and direct response and driving over$1.5 billion dollars annually at retail. Marketsmith has successfully launched and managed initiatives for both large and small brands, across multiple industries. Under the leadership of Founder/Chairwoman Monica C. Smith the firm has been recognized as the 5thFastest-Growing Women-Led Business on the Inc. 500, along with receiving the New Jersey Technology Council's 2014 Impact Company of the Year Award.
SOURCE Marketsmith, Inc.