MarketStar and The NPD Group Convert Market Intelligence Into Actionable Strategy Through New Intellalign Product Offering

Manufacturers gain more insight into deploying sales and marketing resources through Intellalign, a new service that enables retail marketers to accurately target markets with the greatest potential return on investment.

News provided by

MarketStar Corporation

May 13, 2010, 08:00 ET

OGDEN, Utah, May 13 /PRNewswire/ -- MarketStar Corporation and The NPD Group, Inc., a leading market research company, are introducing a new offering called Intellalign, the only product of its kind to combine MarketStar's real-time market insight with NPD's actual POS store level data to determine the most efficient marketing programs to grow retail presence, accelerate sales and improve ROI.

Intellalign provides retail marketers with unprecedented intelligence so they can determine precisely where to concentrate in the market, as well as what resources to apply so they can grow their brand presence, capitalize on opportunities and substantiate their spending.

"The objective of the MarketStar-NPD alliance is to help clients optimize their marketing dollars," said Dave Treadway, President and CEO, MarketStar. "Intellalign combines the qualitative and quantitative data only MarketStar and NPD can provide, so clients can validate their investments and determine a targeted strategy within a defined sales territory."

"With Intellalign, NPD and MarketStar's clients can deploy their marketing and sales resources with confidence," said Dennis Brown, group president at NPD. "Leveraging the power of NPD's Store Level information, Intellalign enables clients to target their sales and marketing resources to optimize the best market opportunities."

Detailed information on the new Intellalign service is available on the MarketStar Web site http://www.marketstar.com/promo/intellalign.

About The NPD Group

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

About MarketStar

MarketStar is the proven expert in designing outsourced sales and marketing through field-, phone- and web-based solutions. We deploy skilled professionals who generate sales, brand affinity, and actionable business intelligence in multiple channels on behalf of world's leading and emerging brand names. For more information, visit www.marketstar.com. Follow us on Twitter: @marketstarcorp.

MarketStar is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.