MarketTools Named a Leader in EFM Satisfaction and Loyalty Solutions by Independent Research Firm

MarketTools Achieves Highest Scores in Several Categories including Feedback Collection, Survey Programming and Management, and Action Management

Sep 27, 2011, 13:45 ET from MarketTools, Inc.

SAN FRANCISCO, Sept. 27, 2011 /PRNewswire/ -- MarketTools, Inc., the leading provider of software and services for enterprise feedback management (EFM) and market research, was named a leader by Forrester Research Inc. in the September 2011 report: "The Forrester Wave™: EFM Satisfaction and Loyalty Solutions, Q3 2011".

The report notes that "With its CustomerSat product, MarketTools offers comprehensive solutions for VoC leaders within and across departments.  The product excels in fundamental areas such as role-based reporting and action management. ... MarketTools also offers a broad suite of market research products that it can integrate into the CustomerSat solution such as robust survey authoring and panel management tools. ... Along with its software, MarketTools offers strong but flexible professional services for clients who need hands-on help."

MarketTools was among the select companies that Forrester invited to participate in its Forrester Wave report, Forrester Wave™: EFM Satisfaction and Loyalty Solutions. In Forrester's evaluation, MarketTools had the highest scores in several categories including the following: Feedback Collection, Survey Programming and Management, Integration, Action Management, Product Strategy, and Client Engagement. MarketTools also received the highest overall score for Market Presence based on high scores in the Customers, Financials and Employees categories.  

"MarketTools is dedicated to providing companies with a competitive advantage by helping them understand and improve the customer experience," said Scott Arnold, President and CEO of MarketTools, Inc. "Our MarketTools CustomerSat EFM solution gives companies the tools they need to capture and analyze customer feedback, and to take the right actions to drive revenue through improvements in the customer experience."

About MarketTools® CustomerSat™ Software and Services

MarketTools CustomerSat is a Web-based enterprise feedback management (EFM) solution used by the world's leading businesses to capture, analyze, and act on feedback from customers, employees, and partners. MarketTools EFM consultants are available to help CustomerSat customers get the most out of their investment in their voice of the customer programs, from design of satisfaction programs to advanced analysis of survey results. Through the use of comprehensive analytic tools, action management technology, and the expert knowledge of customer satisfaction consultants, MarketTools helps clients optimize satisfaction and loyalty programs that deliver high-value business impact.

About MarketTools, Inc.

MarketTools is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries.  The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.  MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit

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Media Contacts:
Andy Kill
Airfoil PR for MarketTools, Inc.
(650) 691-7311

SOURCE MarketTools, Inc.