MarketYze Joins Retail Technology Leaders in Launch of Competitive Data Partner Program
TAMPA, Fla., Oct. 14, 2014 /PRNewswire/ -- MarketYze, an international leader of advanced pricing and promotion intelligence solutions, announced a strategic alliance with Revionics, Inc., to join the retail technology leader in the launch of their Competitive Data Partner Program. The new program enables retailers to seamlessly incorporate all sources of competitive data into their competitive positioning strategies at the speed, scale and frequency required to capitalize on the ever-changing competitive marketplace conditions.
As retailers attempt to compete in todays' highly volatile environment while keeping up with shifting shopper behavior, nimble and dynamic pricing solutions become more important. MarketYze provides actionable data for establishing and enforcing winning pricing strategies, using patent pending technology to streamline Big Data analysis in order to identify pricing opportunities by product, category, department and supplier at any point in time.
"We are pleased to have MarketYze join as a program inaugural member to support our Competitive Data Connector which simplifies the including of competitive data with our optimization solutions," said Revionics CEO Marc Hafner. "With the continued rise in multichannel shopping and price transparency, operationalizing the use of competitive pricing intelligence with rules, strategy and other data at speed, scale and frequency is crucial to a retailer's success."
The Competitive Data Partner Program introduces the industry's first Competitive Data "Connector," which provides a simple-to-use, standard interface that enables competitive data providers to directly send competitive pricing data and insights to Revionics® Price Optimization. The "Connector" supports all sources of competitive data and pricing intelligence, including shopped and audited data, online data intelligence, market data and Pricing Insights.
"Obtaining a true view of price position across the market is critical to staying competitive in today's Omni-Channel environment. We are pleased to partner with Revionics to provide advanced pricing and promotion intelligence that seamlessly integrate with the Revionics platform," said Onn Manelson, MarketYze Founder and CEO. "MarketYze is the only price management solution that integrates competitive price intelligence and automated pricing rules with retailers' key performance indicators (KPI), giving merchants the most advanced, dynamic and enforceable pricing policies across the market."
About MarketYze
MarketYze provides advanced competitive pricing intelligence, inventory optimization, and merchandising solutions to help retailers, e-tailers, and manufacturers execute winning pricing and promotional strategies. MarketYze tracks and monitors millions of products in real-time via a cloud-based solution, providing actionable data to improve pricing and buying and assortment decisions.
MarketYze brings the experience of working with leading global retail partners such as BestBuy, eBay, Sears Canada, and Office Depot International to turn Big Data challenges into huge pricing opportunities. MarketYze was founded in 2011 by a group of seasoned e-commerce executives with deep domain expertise in semantic site search and online price comparison. MarketYze has offices in Tel Aviv, Israel, Scottsdale, AZ, and Tampa, FL. For more information, please visit marketyze.com.
Contact: MarketYze LTD.
Media Contact:
Amy Harich
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SOURCE MarketYze
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