Marley Coffee Automated Stores Brings on Industry Veteran to Executive Team

Former Outerwall Manager of Rubi Coffee Kiosks to Join AVT's Partner

Apr 23, 2014, 09:15 ET from AVT, Inc.

CORONA, Calif., April 23, 2014 /PRNewswire/ -- AVT, Inc. (OTC Markets: AVTC) (, a leader in the design and development of custom kiosks and automated retailing units, announced today that their partner, Marley Coffee Automated Stores, has brought on a key executive to generate new growth opportunities.

Ron Miceli, a well-known and respected industry veteran, was named National Director of Business Development for Marley Coffee Automated Stores. In this position, Miceli is directing the company's expansion into major US metro markets, specifically in public environment channels such as food/grocery, mass merchandise and military bases. Miceli is also heading up the penetration into captive channels such as colleges/universities, healthcare, office/business, and industry.

Formerly Channel Development Manager for Outerwall (parent company to Coinstar, Redbox and formerly Rubi), Miceli's responsibilities included working on the launch, strategic business development, and growth of Rubi Coffee Kiosks.

Joe Menichiello, Vice President of Sales for Marley Coffee Automated Stores, said that Miceli will help the company establish more location contracts with premier properties. "We are rapidly increasing the number of Marley Coffee Kiosks throughout the nation," he said. "Ron will be able to assist in this effort due to his deep connections and industry expertise," he added. "We are proud to have him on our team."

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Media Contact:
The Innovation Agency