Marley Coffee Brings New Products, Commitment to Sustainable, Ethical Farming to Las Vegas for the National Association of Convenience Stores Show

LOS ANGELES, Oct. 2, 2012 /PRNewswire/ -- Marley Coffee (OTCBB: JAMN), a sustainably grown, ethically farmed and artisan roasted gourmet coffee company, today announced that the Company will exhibit at the National Association of Convenience Stores Show (NACS), Booth #4674, October 7-10, at the Las Vegas Convention Center in Las Vegas, Nevada.  Visit Marley Coffee at www.MarleyCoffee.com.

The Company will showcase its recently expanded product lineup of premium, gourmet coffee and teas, while sharing the latest addition to their offerings – Marley Coffee RealCup™;  compatible cartridges for use in most models of the popular Keurig-brand K-Cup brewing system. Rohan Marley, chairman and co-founder of Marley Coffee, will be in attendance, as well as other company executives, sharing the soulful aroma and exceptional taste of Marley Coffee in a variety of roasts and product formats.

"Everywhere we go and everyday, more people, more retailers and more business partners are joining the Marley Coffee movement," said Rohan Marley, chairman, Marley Coffee.  "If you plan to be in Las Vegas at NACS, I hope you'll stop by our booth to enjoy a cup of Marley Coffee, experience our new Marley Coffee RealCup and other products, and learn why the way we do business with a commitment to more sustainable, earth-conscious practices is good business for everyone associated with the coffee industry."

"NACS provides a platform for us to meet with valued distributors and retailers, and we look forward to the opportunity to talk business face-to-face over a cup of Marley Coffee," said Brent Toevs, who joined Marley Coffee as CEO in August 2011 and has led a year of strong sales growth. "We're excited to build more great relationships, increase distribution and continue to build our brand."

Marley Coffee attributes its growth in the past year to a multichannel distribution and sales strategy, and its success in introducing a wide array of coffee products through multiple distribution channels.  This year, Marley Coffee has continued to expand its retail availability on the West Coast and Southwestern regions of the United States, as well as adding distributor relationships in the Midwest and Northeast regions and Western Canada. International distribution partnerships, which the Company began to establish in late 2011, has made Marley Coffee available in the United Kingdom and other parts of Europe, Japan, the Caribbean and Chile with anticipated expansion into Australia and additional South American markets.

In the United States, Marley Coffee can be found at retailers including Fresh & Easy, Whole Foods Markets, Gelson's, Mollie Stone's, New Leaf Markets, Andronico's, Dean & Deluca and many other grocery and gourmet specialty shops as well as online via Amazon.com and others, and www.MarleyCoffee.com.

For the home, Marley Coffee offers two new varieties of Jamaica Blue Mountain® Ground and Whole Bean roasts and six varieties of certified USDA Organic Ground Coffee as well as Organic Whole Bean coffee and compostable Single-Serve At-Home Pods.  Orders are currently being taken for the new Marley Coffee RealCup in an array of roasts for home and office use.

Marley Coffee is also available for the trade in Traditional 2.5oz Fracs, compostable Single-Serve Breakroom Pods, and Branded Vending and Foodservice Solutions.  In addition, the company recently introduced its first mobile retail franchising concept, the Marley Coffee-brand Bike Caffe (www.bikecaffe.com/marleycoffee).

To book a meeting with Marley Coffee at the National Association of Convenience Stores Show
(NACS) or for general sales inquiries, please call 323-556-0746 or email [email protected].

The NACS Show is the #1 buying show in the United States and provides the most comprehensive representation of products and services for the convenience and fuel retailing industry. With more than 380,000 net square feet of exhibit space, the NACS Show is also one of the top 50 trade shows, according to the Trade Show News Network's Top 250 Trade Shows in the United States. Learn more at: www.NACSOnline.com.

About The Company:

Jammin Java, doing business as Marley Coffee, is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industries. Under its exclusive licensing agreement with 56 Hope Road, in Jamaica, the Company continues to develop its coffee lines under the Marley Coffee brand. All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital.  A portion of all sales of Marley Coffee supports Kicks for Cause.  Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.  For sales inquiries, please contact [email protected]. Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.

Learn more about other Marley Family ventures by visiting www.BobMarley.com, The House of Marley at www.thehouseofmarley.com, Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org at www.1love.org.

Forward-Looking Statements:

This Press Release includes forward-looking statements.  In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements.  Any statements made in this news release about an action, event or development, are forward-looking statements.  Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company.  These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.  Other unknown or unpredictable factors also could have material adverse effects on our future results.  Accordingly, you should not place undue reliance on these forward-looking statements.  Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected.  The forward-looking statements in this press release are made as of the date hereof.  The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company.  The Company's SEC filings are available at http://www.sec.gov.

Media: Mike Rosen or Vanessa Giacoppo
516-767-9653
[email protected]

Investors: Stuart T. Smith
512-267-2430
[email protected]

SOURCE Jammin Java Corp.