MARS Advertising and the University of Arkansas Center for Retailing Excellence Present the First Annual SHOP Conference

SOUTHFIELD, Mich., March 15, 2011 /PRNewswire/ -- MARS Advertising, Inc. and the Center for Retailing Excellence housed in the Sam M. Walton College of Business at the University of Arkansas present the First Annual SHOP Conference on Thursday, May 12th at the Donald W. Reynolds Center for Enterprise Development in Fayetteville, AR, from 8:00 a.m.-12:15 p.m.

The line-up for this half day event will feature well known experts from the retail industry including:

-Paco Underhill, CEO of Environsell, Inc., is a New York based behavioral research and consultancy firm, and international best-selling author of Why We Buy: The Science of Shopping.

-Ken Nisch, Chairman of JGA, is a global leader in brand strategy and retail design since 1971 and has worked with such brands as Godiva, Jaguar, Hershey's, The North Face and Verizon Wireless.

-Bridget Brennan, CEO of Business Strategy for the Female Factor, is a pioneer in developing business strategies that appeal to women.

-Herb Sorensen, Scientific Advisor with TNS Global Retail and Shopper Practice, is the author of the 2009 book, Inside The Mind of the Shopper: The Science of Retailing, a top seller for retail and consumer behavior.

For more information, or to reserve your spot for SHOP Conference 2011, visit http://cre.uark.edu/884.asp  or Contact Pam Styles (479) 575-6812.

The University of Arkansas Center for Retailing Excellence, through a strong partnership with retailer and supplier industries, is one of the foremost internationally acclaimed centers for retail studies focused on research and the development of students as future leaders in the retailing and related industries.

Founded in 1972, MARS Advertising, Inc, has been named the No. 1 Shopper Marketing firm in the United States for the past 3 years, according to The HUB Magazine. Working with Fortune 500 companies, MARS and its affiliated companies have more than 500 employees in 10 offices throughout North America and in the U.K. MARS offers full-service integrated marketing solutions, from insights to execution. http://www.marsusa.com/ and http://www.shopperrevolution.com/

SOURCE MARS Advertising, Inc.