SOUTHFIELD, Mich., April 12, 2011 /PRNewswire/ -- The HUB Magazine, a leading marketing magazine and idea exchange forum, released its annual Top 12 list, and for the fourth year in a row, MARS Advertising took the top spot for excellence in shopper marketing. While the names in the Top 12 have shuffled over the past four years, MARS Advertising has consistently led the field.
"Shopper Marketing has been my life's pursuit for more than 30 years, and I am delighted that MARS and the entire industry have come so far," said Ken Barnett, CEO of MARS Advertising. "Our work is successful because of our dedicated, capable team and terrific clients."
According to Daniel Flint, Ph.D., Director, Shopper Marketing Forum & Marketing Doctoral Program at the University of Tennessee, "The intent of this survey is to identify those firms that have taken a long-term, strategic view of shopper marketing, and as such, have invested in capabilities the industry feels are essential to solid, collaborative shopper-marketing success." He added, "The four leading performance areas used to rank brand marketers remained the same: vision, integration, understanding shopper motivations and clearest strategy and objectives."
Flint went on to say, "MARS Advertising had votes from the highest number of different brand marketers. One of the comments from a respondent on 'overall shopper-marketing conceptualization' set the tone: 'MARS mastered the difference between shopper and consumer long before it was commonplace.'"
Barnett concluded, "It doesn't stop here. MARS is committed to recruiting, training and developing the best talent in the industry. Our priority is innovation, and integrating traditional marketing practices into the discipline of shopper marketing. To stay successful, we keep our eye on ROI and measurement, while working closely with our customers and delighting our shoppers."
Founded in 1972, MARS Advertising, Inc., has been named the No. 1 Shopper Marketing firm in the United States for the past 4 years, according to The HUB Magazine. Working with Fortune 500 companies, MARS and its affiliated companies have more than 500 employees in 11 offices throughout North America and in the U.K. MARS offers full-service integrated marketing solutions, from insights to execution. http://www.marsusa.com and http://www.shopperrevolution.com
Contact: Julie Whitney
SOURCE MARS Advertising, Inc.