Martha Stewart Everyday Food Magazine for iPad Now Available on the App Store
-- New App Lets Readers Build an Interactive Recipe Library, Features Complimentary January/February Issue
-- March Issue Now Available for $2.99
Feb 17, 2011, 09:30 ET
NEW YORK, Feb. 17, 2011 /PRNewswire/ -- Martha Stewart Living Omnimedia Inc. (NYSE: MSO) today announced its Everyday Food® Magazine App for iPad is now available on the App Store. The app brings quick, delicious, and family-friendly recipes to life with innovative features and functionality, including videos, slide shows, audio, animation, scrolling recipes, as well as the ability to share recipes with family and friends via email and shop directly from the touch screen. Readers can start building an interactive recipe library by downloading the Everyday Food App with a complimentary January/February issue, which includes 74 email-ready recipes, 14 videos, three slide shows, and more. Individual issues of the magazine, beginning with the current March issue, are available for $2.99 through In-App Purchase.
Anna Last, Editor-in-Chief of Everyday Food magazine, said: "The iPad is an obvious home for Everyday Food magazine. It keeps our content portable and accessible while allowing home cooks to use the magazine in an even more comprehensive way. Our digital issues are packed with interactive features that let readers tap and swipe their way from the supermarket to the kitchen for a richer experience than ever."
The March issue of Martha Stewart Everyday Food for iPad features:
- Access to 52 fantastic recipes, shopping lists, and menu prep timelines that can be shared via email with friends and family.
- Fifteen "how-to" videos showcasing tips, tricks, and techniques from Everyday Food's team of food editors, as well as selected recipes.
- Four slide shows with step-by-step instructions for ingredient prep.
- Fifteen animations featuring before-and-after cooking shots, plus guides to storing, freezing, and transforming leftovers.
- Links to eCommerce websites to shop and purchase products.
The Martha Stewart Everyday Food Magazine App, with complimentary January/February issue, is available for free from the App Store on iPad or at www.iTunes.com/AppStore. Individual issues, including the current March issue, will be available for $2.99 through In-App Purchase.
The Everyday Food digital magazine for the iPad further extends MSLO's growing Everyday Food brand, which encompasses the popular Everyday Food magazine, the "Martha's Everyday Food: Fresh And Easy Recipes™" App, which has been among the top paid Lifestyle Apps since its launch a year ago; the "Everyday Food" television series on PBS; the "Everyday Food Radio Show" on SIRIUS channel 112 and XM Radio 157; Martha's Everyday Food Dinner Tonight by SMS text; and the bestselling books Everyday Food: Great Food Fast and Everyday Food: Fresh Flavor Fast. The brand also has an online presence with the "Everyday Food" blog on everydayfood.com, offering daily recipes, news, ideas and inspiration from the editors of the magazine; "Everyday Food" on Twitter; and an online newsletter.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn" and "Whatever with Alexis & Jennifer." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of "The Best of SIRIUS." In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
SOURCE Martha Stewart Living Omnimedia, Inc.
Share this article