NEW YORK, April 26, 2016 /PRNewswire/ -- Martha Stewart Living, Martha Stewart Digital, and Church & Dwight Co., Inc., the maker of ARM & HAMMER™ Baking Soda announced today the launch of "Martha University," a content series to help consumers tackle their biggest spring cleaning challenges. The cross-platform series launches with a print toolkit in the April issue of Martha Stewart Living and new articles, galleries, and checklists on MarthaStewart.com, offering fans advice on how to clean and declutter their homes. In addition, an exciting original video series will be released at the end of April capturing a special Martha Stewart home cleaning rescue.
The "Martha University" program follows the conclusion of "Rescue Me, Martha!," a social media contest which invited consumers to share their messiest household challenges and offenders with Martha Stewart and a panel of home experts in hopes of winning a cleaning makeover from Martha Stewart. The series aims to create excitement around all the basics of housekeeping, and teaches fans unexpected uses of ARM & HAMMER™ Baking Soda to help streamline their cleaning routines.
The nationwide contest selected Evan Nisenson and his family, of Summit, N.J., as the grand prize winners. The family was officially "rescued" by Martha Stewart, ARM & HAMMER™ Baking Soda, and a professional cleaning team, who came to the family's home for a makeover.
An original video series capturing Martha's rescue at the Nisenson home will launch April 26, 2016 in the "Martha University" hub on MarthaStewart.com
Martha Stewart Living readers can preview the "Martha University" content curriculum in a tear-out, 'how-to' spring cleaning booklet in the magazine's April 2016 issue, currently on newsstands. Fans can also visit the "Martha University" hub at MarthaStewart.com/MarthaU. The hub will be updated with new housekeeping content in response to readers' biggest cleaning problems and questions, and will feature unexpected cleaning uses for ARM & HAMMER™ Baking Soda, throughout the spring cleaning season. "We are incredibly excited to be partnering with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ Baking Soda for our second year," says Daren Mazzucca, VP, Publisher Martha Stewart Living. "This partnership offers a one-two punch in that it has enabled the Martha Stewart brand to develop original content utilizing Martha herself and is delivering valuable solutions and authentic editorial content. It really is amazing the number of ways that baking soda can help families solve household challenges."
About Martha Stewart Living
Martha Stewart Living is published 10 times annually with a rate base of 2.1 million, including 1.75 million millennial women. Under a new licensing agreement that became effective on January 1, 2016, Meredith Corporation now assumes the editorial and operational teams for all print, digital and video functions for Martha Stewart Living and Martha Stewart Weddings, including both publications' websites. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month.
About ARM & HAMMER™ Baking Soda
For more than 165 years, ARM & HAMMER™ Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER™ brand name. Today, a variety of cleaning, freshening and deodorizing products for the home, family and body are sold under the ARM & HAMMER™ brand. Additional information about ARM & HAMMER™ Baking Soda is at http://www.armandhammer.com/.
About Church & Dwight Co., Inc.
Church & Dwight Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the ARM & HAMMER™ brand name and other well-known trademarks like OxiClean™.
Lindsey Cooke/Edelman PR, 212-704-8299, [email protected]
Alexandra Shapiro/Meredith Corporation
Liz Malone/Meredith Corporation
SOURCE Church & Dwight Co., Inc.