Martha Stewart Living Omnimedia And PetSmart® Launch Martha Stewart Pets™ Treat Shop, A Line Of Natural, American-Made Dog Treats

NEW YORK, March 17, 2015 /PRNewswire/ -- Today, Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) and PetSmart, Inc. announce the launch of Martha Stewart Pets™ Treat Shop, a line of oven-baked natural dog treats sold only at PetSmart.

The biscuits are made in the USA with a limited number of carefully chosen ingredients and are inspired by the wholesome, delicious treats Martha makes and gives to her own dogs. Made in crunchy bite-size portions, the treats are ideal for training or as an anytime snack.

"While developing our new Martha Stewart Pets Treat Shop biscuits, we discovered that dogs (including my own!) love flavors like peanut butter cookie and pumpkin pie just as much as we do, and I'm thrilled now to share these wonderful treats with dogs everywhere," said MSLO Founder and Chief Creative Officer Martha Stewart. "The delicious baked goodies we create in our own kitchens inspired them."

"We're excited Martha Stewart Pets has found another innovative way to make pet parenthood more fun," said Laurie Taylor, PetSmart's vice president of hardgoods merchandising. "We look forward to welcoming more pet parents into our stores who are looking for a wholesome, natural treat for their pets. Given Martha's culinary expertise, these treats, sold exclusively at PetSmart, are sure to provide the flavor pets love."

Martha Stewart Pets Treat Shop biscuits are available in five delicious flavors: Cranberry Muffin, Peanut Butter Cookie, Pumpkin Pie, Oatmeal Cookie, and Banana Bread. They are sold for $6.99 per 14-ounce bag in the US and C$7.99 in Canada, and they are available now at http://www.petsmart.com/brand-shops/treats/cat-36-catid-800885

About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO's media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO's television and video programming includes "Martha Stewart's Cooking School" and "Martha Bakes" series on PBS, in addition to made-for-the-web video and a vast library of how-to content available online. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, JCPenney, Staples, PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse's media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.

About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we believe pets make us better people. That's why we create more moments for people to be inspired by pets. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,404 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding,PetSmart Doggie Day Camp day care services and pet adoption services in-store.  Through petsmart.com and pet360.com, we offer the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 400,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people's lives—we live it.

Photo - http://photos.prnewswire.com/prnh/20150316/182153

SOURCE Martha Stewart Living Omnimedia, Inc.

Related Links

http://www.marthastewart.com