Martin Dawes Analytics Delivers New Version of its Innovative Data Acquisition Engine - Releases Lavastorm Data Reader 2.0

Latest Offering Enables Customers to Better Access the Most Challenging Data Sources

Oct 19, 2010, 09:30 ET from Martin Dawes Analytics

BOSTON, Oct. 19 /PRNewswire/ -- Martin Dawes Analytics (MDA), a global process analytic software and solutions provider, today announced the immediate release of the Lavastorm Data Reader (LDR) 2.0, a highly configurable metadata management engine for acquiring and processing complex data formats.  LDR 2.0 directly addresses key data and process analytic challenges where highly complex data - with different encodings and complicated nested structures - are unavailable or economically prohibitive to becoming part of the analytic process.  The LDR streamlines and simplifies the acquisition of complex COBOL and ASN.1 data, as well as other multi-part and multi-format data.  LDR 2.0 works in conjunction with MDA's Lavastorm Analytic Engine (LAE) to directly link the acquisition of complex data into the process analytic execution.

The LDR is delivered with pre-packaged nodes to acquire and convert common COBOL formats and ASN.1 structures, along with XML-configurable nodes that can be used to process a wide range of other complex data.  The underlying technology is driven from the LDR metadata reader that simplifies the discovery of the technical details about these target data formats.  It then parameterizes the reader node to acquire the data, thereby significantly reducing the time and risk commonly associated with new data sources.

The Lavastorm Data Reader further extends MDA's heritage of creating analytic leverage points that extend range and value, while simplifying the data analytic and process analytic process.  Using the LDR, organizations can now access the most complex data sources in an efficient and cost effective manner.  Traditionally, these data sources have been both the hardest to acquire and among the most valuable data for an organization's analytic environment.  

"We built the LDR because our customers have a real, longstanding need to more easily convert complex data to analytic value," said Drew Rockwell, CEO at Martin Dawes Analytics.  "LDR 2.0 further strengthens our ability to enrich our customers' analytic processes by reducing the artificial, technical and cost barriers of acquiring highly complex data and using that data to deliver financial, operational, and customer experience value."

About Martin Dawes Analytics

MDA is a global process analytic company that enables our customers to maximize cash from and optimize business operations; notably the complex and critical order-to-cash process.  Through our Lavastorm Analytic Platform and associated Adaptive Modeling capability, we deliver powerful solutions, such as revenue assurance, fraud management, customer experience analytics, service delivery analytics, trade & settlement analytics, migration assurance, compliance and risk analytic, and dealer commission analytics.  We deliver these solutions in the communications, media, energy, and utility markets, helping our customers optimize current operations and de-risk the transition to new products and new business models.  For more information, visit, call +1 617 345 5422 ext. 244, or follow MDA on Twitter at

SOURCE Martin Dawes Analytics