Martini Media Becomes Leader in Performance With Auto Advertisers

SAN FRANCISCO, April 13 /PRNewswire/ -- Martini Media, a publisher network representing the world's most affluent audience, today announced key automotive advertising client successes for brands including Aston Martin. Martini Media accredits the success of the campaigns to robust, data-driven audience & performance targeting across its premium, high-engagement media, made possible in part through its partnership with Aperture, the leading online audience measurement provider. As a result, advertisers on Martini Media's autos channel are now realizing two key benefits. They are able to engage the autos-buying audience across their entire network and measure online audience reach and engagement at the same time.

"Unlike other networks that make many claims they cannot stand behind, our partnership with Aperture enables clients such as Aston Martin and others to verify their reach -- giving us the data we need to improve future campaigns," said Martini Media Network CEO Skip Brand. "We're pleased that working with Aperture helps us provide this strategic value our clients."

Martini Media's advertisers & publishers clearly agree.

"It has been a pleasure working with Martini Media and their clients," says Andrew Naber, the founder, president, and CEO of The Driver's Network, which includes a portfolio of sites such as a5oc.com, astonmartinlife.com and ferrarilife.com amongst others. The Driver's Network's audience has an average HHI of $200K, and an average age of 48.

"In our first year we were excited to see growth in revenue directly related to the high quality portfolio Martini Media presented to us. At The Driver's Network we work with the most discerning auto enthusiast and strive to keep content and sponsorships relevant to their tastes and interest. Martini Media's auto channel has proven to be an asset for both us and the brands that have seen great success in engaging our audience."

Aston Martin Americas Marketing Director, Bill Ussery, agrees. "We utilize targeted, data-driven marketing programs, so we know that once a qualified prospect actually drives our cars, they're highly likely to purchase. Martini helps us reach an affluent, highly educated target audience so we can communicate with prospects on their own terms which has improved our response rates."

Martini has broken new ground in this field, being the only media network directly targeting the passionate, affluent demographic at work and at play. They acquired Decision Maker Media in January, doubling the size of their network with over 1,000 fully transparent professional and lifestyle sites. Doing so allows them to reach the affluent audience for the entirety of the time they spend online.

"When we engage and interact with potential customers, they are more receptive to hearing our message and begin paying attention to our brand. Martini's vertical network of lifestyle and business channels allows us to optimize our marketing mix and maximize the effectiveness of our consumer driving events by reaching a much wider audience predisposed to the High Luxury Sport segment," says Ussery.

About Martini Media Network (www.martinimedianetwork.com)

Martini Media Network connects premium advertisers with affluent consumers online - the 50M Americans with HHI $150K+. Martini's vertical media network has over 1,100 invitation-only, brand-safe publisher websites focusing on B2B publications, along with the Lifestyles & Passions of the $150K+ HHI Audience, in Channels such as Sailing & Yachting, Travel, Wine, Philanthropy, Golf & Arts. In 2009, Martini provided over 100 premium brands with custom solutions to engage affluence online - from data & targeting solutions to 12M affluent emails, video, social & mobile. In 2010, Martini acquired Decision Maker Media (DMM).

Martini Life, Martini Media's owned and operated product, is a daily, online lifestyle newsletter targeting affluent enthusiasts in the Bay Area. Martini Media is based in San Francisco, CA.

For more information, see www.martinimedianetwork.com, follow us on Twitter: http://twitter.com/martini_life

SOURCE Martini Media Network