Marvin Windows and Doors names VSA Partners Agency of Record

CHICAGO, Sept. 2, 2015 /PRNewswire/ -- Marvin Windows and Doors has named VSA Partners its new marketing and advertising agency of record. VSA Partners will handle marketing efforts for the Marvin and Integrity brands. Chosen for their fresh approach, VSA will focus on creating integrated marketing efforts for the Marvin and Integrity brands, including digital, print and online advertising, broadcast and sales enablement.

"We're looking to create cutting-edge programs for the Marvin and Integrity brands to compete in today's complex, digitally connected marketplace," says Brett Boyum, VP of Marketing for Marvin and Integrity. "VSA presented us with innovative marketing thinking that will not only help elevate our brand, but will help drive our business."

"Our teams are already in motion working on marketing initiatives for 2016," says Jeff Walker, Partner, Client Engagement at VSA Partners. "It's an exciting opportunity for us. Marvin is a storied brand, making it a natural fit for VSA, which has helped other iconic brands like Converse, Harley-Davidson and Mack Trucks play in a progressive space."

The win is a big one for VSA Partners. Three years ago, VSA built out a marketing offering to complement its legendary branding capabilities. Now, VSA brings together all aspects of designing and activating brands—from brand strategy, narrative and design through data science, advertising and digital marketing. VSA's vision to deliver brand-building and business-building, hand in hand, was particularly appealing to Marvin.

"We are looking for a true partner to help bring our brands to market," says Christine Marvin, Director of Marketing at Marvin. "VSA's ability to understand the history and uniqueness of the Marvin brand, along with bringing cutting edge ways to advance our marketing, was important in our selection process."

"Marvin is an intriguing client for us since their business model includes a wide range of stakeholders including dealers, architects, builders and homeowners. Our team has considerable experience in the both the B2B and B2C spaces with clients ranging from ABInBev's Goose Island and Kimberly-Clark's Kleenex to Cargill and GE. It is great to get to integrate both," says Jeff Walker. "All of us at VSA couldn't be more excited to bring our full range of capabilities to this partnership with Marvin."

About VSA Partners
VSA Partners is a design-driven branding and marketing firm with offices in Chicago, New York and Detroit. We offer a full range of integrated capabilities—branding, advertising, marketing, data science and more—all under one roof, all with the unifying thread of great design.

For more than 30 years, VSA's interconnected approach to strategy, design and technology has helped transform and propel some of the world's most respected brands and forward-thinking businesses. VSA serves leaders seeking to drive marketplace results and enterprise value in today's increasingly complex, cross-channel, consumer-driven world.

About Marvin
Marvin Windows and Doors, and it's family of brands, is a third and fourth generation, family-owned and operated business, headquartered in Warroad, MN. With more than 4,500 employees in manufacturing facilities throughout the United States, Marvin is known for its craftsmanship and rich history of producing high-quality, high-value and innovative products backed by exceptional customer service. As a leading manufacturer of windows and doors, and as the winner of the 2014 American Business Ethics Award, Marvin has long been a leader within the industry by exemplifying extremely high standards in the workplace, the marketplace and the community.

About Integrity
Integrity Windows and Doors is the world's largest and most experienced manufacturer of windows and doors made with Ultrex—a state-of-the-art pultruded fiberglass material. We didn't just join the fiberglass revolution—we pioneered it. Our heritage as part of the Marvin family of companies is built on more than a century of excellence and expertise. Based in Fargo, N.D., Integrity offers a comprehensive line of windows and door products that are Built to Perform® and backed by first-class customer service.

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SOURCE VSA Partners

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