Marvin Windows and Doors Selects Spong as New Agency Partner
MINNEAPOLIS, July 25, 2016 /PRNewswire/ -- The Marvin Family of Brands has selected Spong as its public relations and social media agency for both the Marvin Windows and Doors and Integrity Windows and Doors brands.
Spong was chosen as part of a competitive pitch process to support the brands' continued growth in a crowded building products industry. The firm was selected based on its long history and deep relationships in the home, design and building products segment, along with its intimate knowledge of both consumer and trade audiences, and the influencers to reach them.
"Our team was seeking a partner that not only understood our industry and key audiences but had proven results in delivering impactful, strategic campaigns that build brand awareness and conversion," said Brett Boyum, vice president of marketing for Marvin Windows and Doors. "Spong has the right team, experience, creativity and understanding to jump right into working with us to further position our brands for the future."
"Our home, design and building products practice has been a long-standing cornerstone of our agency, and we are looking forward to putting our expertise to work to represent the renowned Marvin and Integrity brands," said Julie Batliner, president of Spong.
Marvin Windows and Doors and Integrity Windows and Doors are two major national brands that exude quality and value. The Marvin brand is built on a heritage of quality and innovation, and continuously leads the industry in product design and function. Each product is made to order, one at a time, to meet every customer's exact specifications. Similarly, Integrity products made with Ultrex® fiberglass, outperform and outlast vinyl, roll-form aluminum, and other composites. Superior material performance and unmatched fast, efficient delivery make Integrity windows and doors a great overall value. Both brands emulate The Marvin Companies' century-long heritage of service, craftsmanship and quality with a focus on all-out performance.
About Marvin Windows and Doors
Marvin Windows and Doors brings its Built Around You® philosophy to life with every customer and every solution. A premier manufacturer of made-to-order wood and clad wood windows and doors, Marvin offers the industry's most extensive selection of shapes, styles, sizes and options to fit the diverse needs of builders and match the personalities of homeowners. Marvin's tradition of delivering the finest craftsmanship in windows and doors began in Warroad, Minn., a small town just six miles from the Canadian border, where the privately-held, family-owned and operated company is still headquartered today. Visit Marvin.com to learn more.
About Integrity Windows and Doors
Integrity Windows and Doors is the world's largest and most experienced manufacturer of windows and doors made with Ultrex® — a state-of-the-art pultruded fiberglass material. We didn't just join the fiberglass revolution — we pioneered it. Our heritage as part of the Marvin Family of Brands is built on more than a century of excellence and expertise. Based in Fargo, N.D., Integrity offers a comprehensive line of window and door products that are Built to Perform® and backed by first-class customer service. Visit Marvin.com to learn more.
About Spong
Spong is a full-service, integrated communications agency that partners with a select portfolio of envied brands nationally and internationally. The firm is a four-time recipient of the "PR Agency of the Year" award by national trade journals PRWeek, PR News and The Holmes Report. With staff in Minneapolis and New York, Spong is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. Visit www.SpongPR.com for more information.
For more information:
Logan Schumacher
Spong
612-375-8571
[email protected]
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SOURCE Spong
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