DALLAS, Dec. 11, 2017 /PRNewswire/ -- For the 13th year, Mary Kay is spreading holiday cheer through its annual donation to TODAY's Holiday Toy and Gift Drive. As one of the largest contributors to the toy drive, Allyson Sellers, Mary Kay Vice President of Sales Force and Marketing Support, presented a $3 million donation this morning live on NBC's TODAY Show with anchors Kathie Lee Gifford and Hoda Kotb. The 2017 donation brings Mary Kay's total investment in the program to more than $51 million.
Since 1994, the gift drive has become a treasured tradition on the TODAY Show Plaza in New York City and helped more than 4 million underprivileged children by distributing approximately $450 million in donations to 180 organizations across the nation and at U.S. military bases abroad. The program provides toys, books, clothing and other essentials for impoverished children and teenagers but has also expanded to include gifts that children can give to their parents.
"We know the holiday season can be a tough time financially for many families and we hope this donation to the TODAY Show Holiday Toy and Gift Drive will bring joy and excitement to deserving families across the country and abroad," said Kirsten Gappelberg, Director of Corporate Social Responsibility and Sustainability for Mary Kay Inc. "Mary Kay Ash founded our Company on the Golden Rule and emphasized the importance of giving back. It's part of the Mary Kay heritage and we're honored to continue the Company's legacy of making a difference through this program and many others."
Recipients of the donation spans all 50 states including homeless shelters, children's group homes, schools, Native American missions, foster family services, domestic violence shelters, hospitals, preschools and after-school programs. For more information about Mary Kay's heritage of making a difference and commitment to giving back, click here.
About Mary Kay
At Mary Kay, success lies in our dedication to irresistible products, a rewarding opportunity and positive community impact. For more than 54 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances. Discover more reasons to love Mary Kay at marykay.com.
About The TODAY Show Holiday Toy and Gift Drive
The TODAY Show Toy Drive is a project of the TODAY Show Charitable Foundation, Inc., a 501(c)(3) non-profit organization. All donations are tax-deductible to the extent the law allows. In 2008, it was honored with a President's Volunteer Service Award.
Mary Kay Inc. Corporate Communications
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SOURCE Mary Kay Inc.