Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • AI Tools
  • Multichannel Amplification
  • Guaranteed Paid Placement
  • SocialBoost
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Overview
  • Distribution by PR Newswire
  • AI Tools
  • Multichannel Amplification
  • SocialBoost
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Mascara Market to Reach $14.1 billion, Globally, by 2032 at 8.3% CAGR: Allied Market Research

Allied Market Research Logo

News provided by

Allied Market Research

Apr 18, 2024, 05:02 ET

Share this article

Share toX

Share this article

Share toX

The makeup tools market is driven by changes in consumer preferences, advancements in technology, and innovations in the beauty industry. Moreover, the rapid technological advancement in the cosmetic industry has led to a change in dynamics and made it easier for both customers and organizers to organize the market smoothly.

PORTLAND, Ore., April 18, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Mascara Market by Category (Regular and Waterproof or Water-resistant), Product Type (Volumizing, Lengthening, and Curling), and Distribution Channel (Offline Channel and E-Commerce): Global Opportunity Analysis and Industry Forecast, 2023-2032". According to the report, the "mascara market" was valued at $6.4 billion in 2022, and is estimated to reach $14.1 billion by 2032, growing at a CAGR of 8.3% from 2023 to 2032.

Request The Sample PDF Of This Report: https://www.alliedmarketresearch.com/request-sample/A32210

Mascara is a cosmetic tool, designed to enhance the appearance of eyelashes by darkening, thickening, and extending them. Mascara comes in a tube with an applicator wand and is made up of a mixture of pigments, waxes, oils, and polymers. Together, these elements cover the lashes and add definition, color, and volume. The mascara sticks to the lashes, giving the appearance of more definition and intensity. A mainstay of beauty regimens, mascara is skilled at enhancing the eyes and creating a variety of styles, from delicate to dramatic. It comes in a variety of formulations that satisfy the need for lashes to be longer and more volumized.

Prime determinants of growth

The growth of the mascara industry is majorly driven by many factors. The integration of technology into cosmetic tools, with features such as LED lighting and smart functionalities enhancing user experience. Moreover, there is a growing demand for sustainable and eco-friendly materials in mascara, reflecting consumer's increasing environmental consciousness. Personalization and customization are also gaining traction, with brands offering options for engraving and interchangeable components.

Furthermore, inclusivity in shade ranges and the popularity of multifunctional mascara are indicative of the market's evolving dynamics. Innovations in application techniques, influenced by social media platforms and beauty influencers, further contribute to the changing mascara market.

Report coverage & details:

Report Coverage

Details

Forecast Period

2023–2032

Base Year

2022

Market Size In 2022

$6.4 Billion

Market Size In 2032

$14.1 Billion

CAGR

8.3 %

No. Of Pages In Report

290

Segments Covered

Category, Product Type, Distribution Channel, And Region.

Drivers

Rise In Beauty Trends And Fashion Influences

Increased Technological Advancements And Product Innovation

Opportunity

Rise In Interest In Sustainable Packaging

Restraints

Allergies And Sensitivities To Ingredients

Competition From Eyelash Extensions And False Lashes

The waterproof or water-resistant segment to maintain its leadership status throughout the forecast period

By category, the regular segment held the highest market share in 2022, accounting for more than three-fifths of the mascara market revenue and is estimated to maintain its leadership status throughout the forecast period. The affordability of regular mascaras makes it accessible to a broad range of consumers, appealing to those on tighter budgets. Moreover, these products are widely available across various retail channels, from drugstores to online platforms, further expanding their reach. In addition, mascara is a staple product in many makeup routines, leading to frequent purchases and higher sales volume for regular mascaras.

Despite lacking premium attributes, regular mascaras offer functional benefits such as lengthening and volumizing lashes, which resonate with a broad audience. Furthermore, many consumers exhibit strong brand loyalty to regular mascara brands that consistently deliver satisfactory results at an affordable price point. Collectively, the combination of affordability, accessibility, functionality, and consumer preferences contributes to the regular segment's dominance in the mascara market.

Procure Complete Report (290 Pages PDF with Insights, Charts, Tables, and Figures) @  https://www.alliedmarketresearch.com/checkout-final/15d1e23ed6102da487b49265437b11c9

The volumizing segment to maintain its leadership status throughout the forecast period

By product type, the volumizing segment held the highest market share in 2022, accounting for more than half of the mascara market revenue and is estimated to maintain its leadership status throughout the forecast period. Volumizing mascaras are designed to provide consumers with fuller, thicker-looking lashes, which aligns with popular beauty trends and preferences. Many consumers desire the appearance of voluminous lashes as they can enhance the overall look and impact of their eyes.

Moreover, volumizing mascaras often offer noticeable results with just a few coats, making them appealing for those seeking instant gratification and dramatic effects. Furthermore, marketing efforts by cosmetics companies often emphasize the volumizing benefits of their mascaras, leading to increased consumer awareness and demand for products in this segment. Consequently, volumizing mascaras tend to occupy a prominent position within the mascara market, capturing the attention and loyalty of a significant portion of consumers.

The e-commerce segment to maintain its leadership status throughout the forecast period

By distribution channel, the offline channel segment held the highest market share in 2022, accounting for nearly three-fifth of the mascara market revenue and is estimated to maintain its leadership status throughout the forecast period. The traditional brick-and-mortar retail outlets such as drugstores, supermarkets, and specialty beauty stores have long been the primary destinations for consumers to purchase cosmetics, including mascara. These physical stores offer customers the opportunity to see, touch, and test products before making a purchase, which can be particularly important for cosmetics where texture, color, and applicator design play a significant role in consumer choice. Moreover, many consumers prefer the convenience of shopping in person, as they can receive immediate assistance from sales associates and avoid shipping fees or delays associated with online purchases.

Furthermore, offline channels often benefit from established brand presence and loyalty, with prominent placement and marketing strategies driving visibility and sales. While online channels have grown in importance, particularly in recent years, the offline channel segment continues to dominate due to its accessibility, convenience, and established consumer habits.

The Latin America to maintain its leadership status throughout the forecast period

By region, the Asia-Pacific held the highest market share in 2022, accounting for more than one-third of the mascara market revenue and is estimated to maintain its leadership status throughout the forecast period. Its large and rapidly growing population, including major countries such as China and India, creates substantial demand for cosmetics such as mascara. Moreover, the region's rapid urbanization and increasing disposable incomes fuel the desire for beauty products, contributing to robust sales. The influence of popular beauty trends like K-Beauty and J-Beauty further drives demand for innovative mascara products.

In addition, the expansion of international cosmetics brands in the region, coupled with the growing popularity of e-commerce platforms, provides consumers with access to a wide range of mascara options. Altogether, these factors converge to establish the Asia-Pacific region as a dominant force in the global mascara market.

Inquiry Before Buying @ https://www.alliedmarketresearch.com/purchase-enquiry/A32210

Leading Market Players: -

  • L'Oréal Group
  • Estée Lauder Companies
  • Coty Inc
  • Shiseido Company, Limited
  • The Procter & Gamble Company (P&G)
  • Revlon, Inc
  • Chanel S.A
  • LVMH Moët Hennessy Louis Vuitton SE
  • Kose Corporation.

The report analyzes government regulations, policies, and patents to provide information on the current market trends and suggests future growth opportunities globally. Furthermore, the study highlights Porter's five forces analysis to determine the factors affecting market growth. 

Related Reports:

CBD Skin Care Market https://www.alliedmarketresearch.com/cbd-skin-care-market 

Skin Care Products Market https://www.alliedmarketresearch.com/skin-care-products-market 

Indonesia Skin Care Products Market https://www.alliedmarketresearch.com/indonesia-skin-care-products-market-A06724 

Professional Hair Care Market https://www.alliedmarketresearch.com/professional-hair-care-market 

Philippines Beauty & Personal Care Market https://www.alliedmarketresearch.com/philippines-beauty-and-personal-care-market-A06128 

Cosmetics Market https://www.alliedmarketresearch.com/cosmetics-market 

Organic Personal Care and Cosmetic Products Market https://www.alliedmarketresearch.com/organic-personal-care-and-cosmetic-products-market 

About Us

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry

Contact:
David Correa
1209 Orange Street,
 Corporation Trust Center,
 Wilmington, New Castle,
 Delaware 19801 USA.
 Int'l: +1-503-894-6022
 Toll Free: +1-800-792-5285
 Fax: +1-800-792-5285
 [email protected]
Web: www.alliedmarketresearch.com
Allied Market Research Blog: https://blog.alliedmarketresearch.com
Follow Us on | Facebook | LinkedIn | YouTube |

Logo: https://mma.prnewswire.com/media/636519/Allied_Market_Research_Logo.jpg

SOURCE Allied Market Research

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

Citrus Aurantium Extract Market to Reach $4,339.2 Million by 2027 in short term and $5,671.7 million by 2034 Globally, at 3.8% CAGR: Allied Market Research

Citrus Aurantium Extract Market to Reach $4,339.2 Million by 2027 in short term and $5,671.7 million by 2034 Globally, at 3.8% CAGR: Allied Market Research

Allied Market Research published a report, titled, "Citrus Aurantium Extract Market - Global Opportunity Analysis and Industry Forecast, 2025-2034",...

Speech-To-Text API Market to Reach $5 Billion by 2024 in the Short Term and $21 Billion by 2034 Globally, at 15.2% CAGR: Allied Market Research

Speech-To-Text API Market to Reach $5 Billion by 2024 in the Short Term and $21 Billion by 2034 Globally, at 15.2% CAGR: Allied Market Research

Allied Market Research published a report titled, "Speech-to-text API Market - Global Opportunity Analysis and Industry Forecast, 2024-2034," valued...

More Releases From This Source

Explore

Household, Consumer & Cosmetics

Household, Consumer & Cosmetics

Cosmetics and Personal Care

Cosmetics and Personal Care

Retail

Retail

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.