CAMBRIDGE, Mass., April 13, 2011 /PRNewswire/ -- Edward MacRae will add his 20-plus years of industry experience to the Mass Energy Lab Inc. Executive Management team. In his role as Vice President of Business Development, MacRae will be responsible for driving all utility, end-user commercial and industrial energy solution sales throughout New England.
Prior to joining Mass Energy Lab Inc., MacRae held a variety of senior-level positions in the energy technology vertical. His experience and orientation includes managing the sales efforts for Fortune 500 companies throughout the United States. MacRae has developed channel strategies on both the east and west coasts and has successfully built relationships with some of the largest utility companies, energy service companies, general & mechanical contractors, engineering and architectural firms, property management groups, energy consultants and building owners throughout North America.
"After all these years in the industry, I was looking for something different," says MacRae, "and Mass Energy Lab offered just that. It was definitely the right move at the right time, and I am excited to work with the team that is already creating some serious waves here in MA."
Mass Energy Lab CEO, Mo Nariani notes, "While the Massachusetts Energy Efficiency market is rife with demand from customers, a consultative approach is still needed with the newer technology. That's why Ed is a perfect fit for this role. He has an inherent ability to streamline the adoption of the cutting-edge solutions we offer."
MacRae brings a high level of proficiency and experience in sales, management, engineering, and operational functionality to the Mass Energy Lab team. His technical background and extensive experience makes MacRae ideally suited to work directly with the Research and Testing arm of Mass Energy Lab to assess and capitalize on market potential for mass deployment of the proven energy efficiency and renewable energy solutions in the Mass Energy Lab product offering.
Mass Energy Lab is an energy efficiency solutions firm located in Cambridge MA. The company is committed to researching and testing the most cutting-edge solutions and facilitating the deployment of proven energy efficiency and cleantech products for large scale commercial facilities. For more information visit www.massenergylab.com.
Mo Nariani, CEO
SOURCE Mass Energy Lab Inc.